Your Brand Marketing

Promotional Marketing News

“NO” – giving a product to a child does not make it a children’s product.

I love being associated with people that are considered experts in their field.   It allows me to utilize their expertise to make the work that I do for my clients more successful. In an online discussion group that I belong to, the following question was posed today: If I give a product to a…

“NO” – giving a product to a child does not make it a children’s product. Read More »

Top 10 Marketing Ideas found at PPAI 2012 and how they Get YOU Noticed!

We start our year, as we do every year, at the PPAI Marketing Expo in Las Vegas.   This is where we get excited and motivated by finding new and unique ideas that we can integrate into our client’s marketing plans to help Get YOU Noticed! This year, we scoured the entire Million Square Feet

Top 10 Marketing Ideas found at PPAI 2012 and how they Get YOU Noticed! Read More »

Understand the Value of Multiple Marketing Tactics For Better Brand Awareness!

One of my guilty pleasures is that I post quite frequently on a Linkedin Group that has some of the brightest minds in the Promotional Marketing Industry as part of its membership.   These are major suppliers in the industry, top rated marketers and trade organization executives. What I like about this group is that

Understand the Value of Multiple Marketing Tactics For Better Brand Awareness! Read More »

How do you know how social responsible your supply chain is?

Every once in a while I come across something so great that sharing it is a natural. I was speaking with a client of mine the other day and they said that they are putting far more weight in their evaluations on the social responsibility of their vendors. So I obviously asked the question, how

How do you know how social responsible your supply chain is? Read More »

CMYK Solutions is Named as Part of the Business in Vancouver Top 25 Promotional Marketing Companies Two Years Running

We are honoured to be named to the Business in Vancouver “Top 25 Promotional Products Companies in BC” for the second consecutive year. Our thanks goes out both to our customers and partners for allowing us the ability to work with them to provide unique and memorable promotional marketing campaigns that Get YOU Noticed! from

CMYK Solutions is Named as Part of the Business in Vancouver Top 25 Promotional Marketing Companies Two Years Running Read More »

CMYK Solutions Has Signed onto the PPAI Code of Conduct Pledge

Promotional Products Association International, of whom we are a member, has created a series of initiatives in order ensure that product safety and the ethical treatment of workers is at the forefront of our concerns and that national and international rules and regulations are adhered to.    We believe that by signing onto this code

CMYK Solutions Has Signed onto the PPAI Code of Conduct Pledge Read More »

CMYK Solutions Joins the Board of Steps Conference Solutions

We are pleased to announce that CMYK Solutions Inc.’s Ben Baker has joined the volunteer board of Steps Conference Solutions. Through this affiliation, we will be able to offer our clients a wider array of services through relying on their expertise to provide fully integrated conference services.    We are excited about this alliance and

CMYK Solutions Joins the Board of Steps Conference Solutions Read More »

The Canadian Consumer Product Safety Act (CCPSA) has become law

Towards the end of 2010 we wrote a blog speaking about the pending legislation in Canada for Consumer Product Safety. Below please find an explanation of the ACT (as per a news release by ASI Central June 16 2011) and link to the document in it’s entirety.    Please note that all of our key

The Canadian Consumer Product Safety Act (CCPSA) has become law Read More »

Event Marketing 2.0 — How to Boost Attendance Through Social Media

CVENT is the largest event management software company in the US.    We have used their software countless times while attending and showing at conferences around North America. They have just written this EBOOK on how to boost attendance through social media. I hope that you find it as valuable as we have. This is

Event Marketing 2.0 — How to Boost Attendance Through Social Media Read More »

Our Client was a finalist for the Premier’s Innovation and Excellence Award

We were very excited to find out that our client, the BC Ministry of Health was a finalist fo the Premier’s Innovation and Excellence Award. [youtube]http://www.youtube.com/watch?v=0ghhHdfcc6s&feature=player_profilepage[/youtube] In the fall of 2010, our client came to us asking for ways to promote their new program- Caring About Food Safety.  They were looking for an economical and

Our Client was a finalist for the Premier’s Innovation and Excellence Award Read More »

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

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