The mind behind Your Brand Marketing
Have you ever watched the TV Show “Once Upon a Time?” Well, that is where I live and work. The fishing village of Steveston, BC, just 30 minutes out of the downtown core of Vancouver is where I call home. I walk to work, know my neighbours and believe that there is a balance between life and work.
I am a husband, a father and a member of my community. I am a big believer that friends and family are paramount, and we all have a responsibility to roll up our sleeves and help change our little part of the world.
I am a marketing and branding consultant, professional speaker and the author of Powerful Personal Brands: a user’s guide to understanding yours which was released through Amazon September 2018.
I volunteer. Whether it be for my congregation, festivals in the area or through mentoring youth at the University level, I believe that I may not be able to change the world, but I can influence my corner of it.
My favourite trait is my curiousity. It helps me understand the world around me better and the people that I serve. Only by understanding others, their hopes, needs, aspirations, and fears, can I help devise solutions that will help make their lives better.
Let’s talk! I want to hear about your passions and goals and help you achieve them!
Where am I going? I desire always to be looking into the near future for both myself and my clients. The only constant is change, and if I am not aware of the new tools and tactics coming online, I risk becoming both obsolete and ineffective to those I serve. So, I watch, listen, go to conferences and align myself with futurists. With that, it allows me to be effective today and provide consultation as to trends and direction.
I believe that storytelling is not a trend, it is a way to engage audiences of all types now and into the future. It gives people a hook to have what you do relate to who they are and allows them the opportunity to listen, understand and engage with you. . . and in the end . . . isn’t that what we all want?
Here is an article we wrote in October 2018 Does Your Brand Story Resonate?
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