Your Brand Marketing

Ben Baker Speaks

The stories I tell are relevant, engaging, compelling and
repeatable. The goal is to invite people to
be part of something they want,
value and need and demonstrate how my clients can fulfill that need.

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Visit Ben's Speaker Kit

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Carol Roth Tough love for business
 “Ben spoke about Powerful Personal Brands which is definitely his expertise. It was a sold out event and his talk was engaging. When we sent out evaluation surveys the next day, we received very high scores and positive feedback. Ben was a pleasure to deal with leading up to the talk and he even recorded a short video to help us promote the event. If you are looking for a) a speaker to talk about personal branding, or b) someone to work with directly to help develop your personal brand, then I recommend Ben Baker.”
Stacey C.
Annex Consulting Group
Hire Ben to Speak

Visit Ben's Speaker Kit

For the last 20 years, my goal has been to help develop and tell my client’s stories in compelling ways
I believe in stories. Every brand, whether it is personal or that of a company, has a unique story to tell that, engages their particular audience, draws them in, helps them to understand the value of the brand and creates a tool for that brand’s story to be retold. It is my job to help people find their story and tell it in ways that are compelling, authentic and memorable. 

It is always been about telling a compelling story! 

Click here to hire Ben to speak

Who’s in the room?

I work with my clients to understand what their objectives are, what their brand is about and who their audience are. I want to develop talks that speak directly to the audience in front of me. . . to involve them and let them learn through being part of the process.
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Human Resources

How To Retain Employees Through Leadership
The value of effective internal communication.

-If you talk at people instead of talking to them, how do you expect them to engage?

-An informed and excited workforce is your ally.

-Your best brand champions come from within.

-Valued and engaged employees stay and help build a company.

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Sales

Being Unique in a Cookie Cutter World
How to embrace your uniqueness.

-If you are the same as anyone else, why should people care?

-If people understand your value, they will talk about you!

-Businesses that are unique are not commodities!

-A unique business has a niche audience which will be more loyal.

-Before you can communicate your value. . . you need to understand it.

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Leadership

Telling the Story of Change
How to communicate change effectively.

-How to spot change within a company.

-How to look if that change is being communicated properly.

-Ways to communicate effectively both inside and outside an organization effectively that change so people understand the ramifications.

Ben’s Article in HRD Canada
Click here to hire Ben to speak!

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.