Your Brand Marketing

Product Safety

Tara Milburn of Ethical Swag joins me on the April 18, 2018 YourLIVINGBrand.live show

It was wonderful having Tara Milburn of Ethical Swag on the show today. We talked about sourcing techniques to make sure that clients see value in what is being given to them as gifts. It is definitely both an art and a science.   IF YOU WANT TO LISTEN TO THE PODCAST VERSION OF THE…

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The YourLIVINGBrand.live show with Lorne Kotzer Soft Stuff Creations Aug 9 2017

Hello everyone: Today we interviewed Lorne Kotzer, President and CEO of Soft Stuff Creations.  Lorne and I discussed what makes his company unique when they create custom plush toys. I think you will enjoy the show. IF YOU WANT TO LISTEN TO THE PODCAST VERSION OF THE SHOW ITUNES SOUNDCLOUD

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YourLIVINGBrand.live show with Tim Brown QC Alliance July 5 2017

On the July 5th 2017 YourLIVINGBrand.live show we interview Tim Brown, Executive Director of QC Alliance. Tim and I spoke on the importance of safety in the promotional marketing industry and how effective it is to garner support in the industry through communicating with end users companies about the value of safety and its affects

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Did Your Last Promotion Hurt Your BRAND?

We believe that Promotional Marketing, when used correctly, is a valuable tool as part of your overall marketing mix.    When the promotion supports the brand, it is seen as valuable by your audience and sends a strong call to action that supports your overall campaign.  If done correctly,  it can extend the life of the campaign and work as a

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A Marketer’s Worst Nightmare- Product Recall

Thankfully, it does not happen often, but when it does, it can be one of the scariest words that any marketer can hear. . .  PRODUCT RECALL. This morning, we were notified (through the industry) of a recall on baby clothing from one of the industries largest suppliers.  Thankfully it had nothing to do with

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Health Canada Issues Consumer Product Safety Program Guide- How to Report Defective Product

Health Canada, a department of Canada’s federal government, has issued an industry guide on mandatory reporting under the Canada Consumer Product Safety Act’s Section 14, “Duties In The Event Of An Accident.” The guide is intended to help industry understand their obligations under Section 14. Section 14 states that industry must report to Health Canada

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Updated information on Canadian Consumer Product Safety Act March 2015

Hello everyone: Attached are some notifications that I have received over the last few months that deal with CCPSA (Canadian Consumer Product Safety Act).  As well, I have attached the Guide for Mandatory reporting from last April to make sure that it was available to you if necessary. It is our goal to help our clients

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Canadian Society of Safety Engineering Professional Development Conference – Calgary September 2014

We just returned from sponsoring and attending the Canadian Society of Safety Engineering Professional Development Conference in Calgary,  September 14-17, 2014. What an amazing event.  Twelve hundred participants from across Canada, the US and International descended on Calgary for four days of networking, learning and developing best practices.   They even had live streaming of

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Why We Need to be Aware of Quality Control

Since the days of Henry Ford and mass production, Quality Control has always been an issue. Keeping a production line running at maximum efficiency has inherent dangers in making sure that each and every piece that is produced is made with the utmost care and meets uniform and consistent standards. This challenge is evident by

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Update on CCPSA April 2014 – Canadian Consumer Product Safety Act

Hello everyone: I just received these latest reporting information from Health Canada regarding CCPSA.   Please take the time to read and if you have any questions, please let me know and I will do my best to help you. Regards; Ben Guidance on Mandatory Incident Reporting under the Canada Consumer Product Safety Act  By law,

Update on CCPSA April 2014 – Canadian Consumer Product Safety Act Read More »

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.