Your Brand Marketing

CLICK HERE to sign up for our weekly communications newsletter
Menu

Case Studies

The November 1 2017 YourLIVINGBrand.live show with Marlys Arnold

Brand, Case Studies, Customer Engagement, Customer Experience, engagement marketing, Marketing, Storytelling /

It was wonderful interviewing Marlys Arnold today.   Marlys will help you get the very best out of your tradeshow experience.  Listen in and have a pen and paper ready as I believe you are going to write down some of her great ideas. IF YOU WANT TO LISTEN TO THE PODCAST VERSION OF THE SHOW…

The November 1 2017 YourLIVINGBrand.live show with Marlys Arnold Read More »

The YourLIVINGBrand.live show with Lorne Kotzer Soft Stuff Creations Aug 9 2017

Branding, Case Studies, Customer Engagement, Customer Experience, engagement marketing, Health Canada Regulations, Marketing, Product Safety, Tangible Evidence, The Right Product for the Job /

Hello everyone: Today we interviewed Lorne Kotzer, President and CEO of Soft Stuff Creations.  Lorne and I discussed what makes his company unique when they create custom plush toys. I think you will enjoy the show. IF YOU WANT TO LISTEN TO THE PODCAST VERSION OF THE SHOW ITUNES SOUNDCLOUD

The YourLIVINGBrand.live show with Lorne Kotzer Soft Stuff Creations Aug 9 2017 Read More »

Does that make you feel a little uncomfortable?

Brand, Branding, Case Studies, Customer Engagement, Customer Experience, engagement marketing, Getting YOU Noticed!, Marketing, Storytelling /

  IT SHOULD! If marketers are doing their job correctly, the client should always be a little uncomfortable.   It is our job to ask you the questions you have not thought about and get you to question what your brand, culture and value in the market really is and if it aligned to what

Does that make you feel a little uncomfortable? Read More »

Creative Ways to Get Noticed at a Trade Show in a Memoriable Way

Case Studies, Customer Engagement, Getting YOU Noticed!, Marketing, The Right Product for the Job /

Gone are the days where you can show up at a trade show, hand out business cards and hope that business will happen.   Trade shows require a lot of planning, effort and an understanding of what you want to accomplish at each and every one.    You need a strategy and a game plan

Creative Ways to Get Noticed at a Trade Show in a Memoriable Way Read More »

Trade Show Exhibiting Strategy 101 with Your Brand Marketing Podcast

Brand, Case Studies, Customer Engagement, Getting YOU Noticed!, Marketing, Promotional Marketing News, The Right Product for the Job /

We are excited to share this Podcast we did earlier this year with you.   Over the next 40 minutes we will talk with Mark Graham on creating and implementing an effective trade show strategy that walks you through pre, during and post show and how to get better return on your investment. Our guest today

Trade Show Exhibiting Strategy 101 with Your Brand Marketing Podcast Read More »

Branding Step by Step – Episode #8- WE ARE REBRANDING – CMYK SOLUTIONS IS NOW “YOUR BRAND MARKETING!”

Brand, Branding, Case Studies, Customer Engagement, Getting YOU Noticed!, Marketing, Promotional Marketing News, Tangible Evidence /

It is with great pleasure that we introduce you to Your Brand Marketing.    Over the last number of years we realized that the services that we offer and the story that we want to tell was incongruent with the name CMYK Solutions.    Ten years ago, when CMYK Solutions was branded, it was a different world.  

Branding Step by Step – Episode #8- WE ARE REBRANDING – CMYK SOLUTIONS IS NOW “YOUR BRAND MARKETING!” Read More »

Branding Step by Step – Episode #7 – Getting Ready for the Brand Launch

Brand, Branding, Case Studies, Customer Engagement, Marketing, Tangible Evidence, The Right Product for the Job /

Ok. . . we are almost there.   We have decided to proceed, figured out what is important to us, found a partner, gone through Insight and Discovery, defined the brand and named it, created the branding package and now . . . we are ready to plan the brand launch! The brand launch is

Branding Step by Step – Episode #7 – Getting Ready for the Brand Launch Read More »

Branding Step by Step – Episode #6 – Creating the Brand Package

Brand, Branding, Case Studies, Getting YOU Noticed!, Marketing, Tangible Evidence, The Right Product for the Job /

Now that you have gone through picking a branding partner, gone through “Insight and Discovery”, developed a brand name and culture, it is now time to create the logo and brand identity. The logo is an important part of the brand, but in itself, it is not the brand.   It is a place holder.   Something

Branding Step by Step – Episode #6 – Creating the Brand Package Read More »

Branding Step by Step – Episode #5 – Defining and Naming the Brand

Brand, Branding, Case Studies, Customer Engagement, Getting YOU Noticed!, Marketing, Tangible Evidence, The Right Product for the Job /

Understand the Data. Once you finalize Insight and Discovery the next step is understanding the data.   This is where a branding company earns their money.   It is how well they can interpret the information  given to them and lay it out in small simple chunks that become the footings that the brand will stand upon.

Branding Step by Step – Episode #5 – Defining and Naming the Brand Read More »

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

Join our weekly newsletter to get tips and tricks about effective corporate communication
Sign Up
Join our weekly newsletter to get tips and tricks about effective corporate communication
Sign Up