We are excited to share this Podcast we did earlier this year with you. Over the next 40 minutes we will talk with Mark Graham on creating and implementing an effective trade show strategy that walks you through pre, during and post show and how to get better return on your investment.
Our guest today is Ben Baker, President of Your Brand Marketing in Richmond, British Columbia. Ben has been in the promotional products industry for nearly a decade. He has attended many trade shows and conventions for promotional products and provides fabulous advice on how and why you should incorporate promotional products into your exhibit, as well as what to wear and what mistakes to avoid. Ben is incredibly passionate about helping his clients reach the right audiences through their marketing efforts and why he feels that trade shows and conventions like skucon can be a powerful way to promote your business.
In this episode, Ben and I cover a lot of ground, talking about the ins and outs of trade shows and how they can generate high ROI. Ben explains exactly what you need to do before, during, and after a trade show to ensure positive results from your investment.
PS, here is a link to the Tabber Video that we talked about in the podcast!