Gone are the days where you can show up at a trade show, hand out business cards and hope that business will happen. Trade shows require a lot of planning, effort and an understanding of what you want to accomplish at each and every one. You need a strategy and a game plan to make sure that you achieve your objectives and that there is return on your investment.
The biggest way to do this is to make sure that people remember you at the show. They see you as being creative, a problem solver and willing to do what it takes to gain business.
Here is a video and case study done by one of our suppliers back in 2011. The “tabber” that they introduced not only engaged their intended audience, but created the opportunity for those who engaged to become ambassadors for the brand.