Your Brand Marketing

The Canadian Consumer Product Safety Act (CCPSA) has become law

Towards the end of 2010 we wrote a blog speaking about the pending legislation in Canada for Consumer Product Safety.

Below please find an explanation of the ACT (as per a news release by ASI Central June 16 2011) and link to the document in it’s entirety.    Please note that all of our key suppliers are CPSIA compliant and we will work with them to make sure that they in full compliance with CCPSA.

The Canadian Consumer Product Safety Act (CCPSA) will take effect Monday, June 20, meaning manufacturers, sellers and distributors of consumer products who do business in Canada will have to comply with a set of new rules.

The CCPSA mirrors the goals and provisions of the U.S. Consumer Product Safety Improvement Act (CPSIA), but is different in a few key ways. For example, the Canadian definition of a consumer product is broader, saying an item is such a product if consumers are likely to obtain it. The U.S. definition states a good is a consumer product if the manufacturer or seller intended or caused to make the product available for use by consumers. The implication? In Canada, a product not intended for consumers that nonetheless finds its way into their hands could be subject to CCPSA guidelines.

The Canadian act specifically includes a number of regulations pertaining to toys and children’s jewelry, sleepwear and restraint and booster seats. For example, children’s jewelry is prohibited from containing more than 600 mg/kg of lead, not more than 90 mg/kg of which may be migratable lead. Additionally, tight-fitting sleepwear must be treated with a flame retardant that results in flame spread of greater than seven seconds. The list of regulations on toys is very detailed, touching on everything from dolls, steam engines, plant seeds, rattles, elastics, batteries, finger paints and more.

The requirements for reporting a potential safety issue are different in Canada, as well. Unlike the U.S. CPSIA, the Canadian act views a product recall by another country as a trigger for reporting in Canada, despite possible differences in the nations’ regulations. In the U.S., products that pose unreasonable risk of serious injury or death must be reported, while in Canada that directive is expanded to include products that could cause serious adverse health effects beyond immediate injury – say, chemical exposure that could lead to cancer.

Additionally, the timelines for reporting and the required content of reports differ in the U.S. and Canada. Depending, manufacturers and sellers essentially have five to 10 days to report an issue in the U.S. In Canada, they must report a problem within two days of learning of it. While the American rules require companies to “inform” authorities of a product hazard or defect, the Canadian act requires that all information the company has on product-related problems must be turned over, raising potential discovery and privilege concerns.

Given the complications, manufacturers, sellers and distributors of consumer products should ramp up efforts to construct a coordinated approach to complying with regulations in the U.S. and Canada. For more information on the Canadian product safety law taking effect next week click here to read the ACT in it’s entirety.

If you have any concerns on how this could affect future promotions, please contact us directly and we will work with you to make sure that you are successful in every way.

ADDENDUM JUNE 28 2011: Here is a link to a 2 page PDF document put together by Health Canada to better explain the CCPSA and how it affects retailers.

To sign up to be emailed regular updates to the ACT please click here.

ADDENDUM AUGUST 24 2011:   Here is a link to the powerpoint presentation from Health Canada explaining CCPSA

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

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