How many of us have let good ideas get over thought and overworked only to have the end result never live up to expectations. Here is a video that talks straight to this point. . . .
The goal of marketers is to understand the end result required and then to build a strategy, from design to implementation, that develops the right call to action. It is about keeping it simple and uncluttered. “Keep It Simple Stupid” may be an overused phrase, but this does not mean that it should be ignored. The KISS Principle may be the best way to understand what is truly important, what is relevant and what is not. Only when client and agency both understand what is to be achieved can the result match the effort and a successful campaign be created that Gets YOU Noticed!