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The Right Product for the Job

What type of Experience are you providing to your Customers?

Brand, Getting YOU Noticed!, Mobile Marketing, Tangible Evidence, The Right Product for the Job /

We all like to be treated special!    So, why do we not take the time to make our customers feel special, valued and listened to? Too many times, brands and companies fail due to poor customer experience.   Whether it be the website that should be mobile or at least easy to navigate.  . . …

What type of Experience are you providing to your Customers? Read More »

What are you doing to Market your Business this Summer?

Getting YOU Noticed!, Marketing, The Right Product for the Job /

Summer is well under way in Western Canada.   The temperature is unseasonably warm, the sky is exceptionally blue and people’s thoughts tend to drift away from the business at hand and focus more on upcoming vacations. With that in mind, how do you and your staff keep motivated to market your company so that

What are you doing to Market your Business this Summer? Read More »

Are you speaking to your audience in their language?

Getting YOU Noticed!, Marketing, Mobile Marketing, The Right Product for the Job /

Even the “experts” in communication are constantly having to update their skill set to keep up with the ever changing moving target we call Social Media.     Here is an article from the Pew Research Center from 2014 that talks about the trends as they were not 18 months ago.  Is that information still

Are you speaking to your audience in their language? Read More »

I know what you would like. . . now what’s your budget?

Getting YOU Noticed!, Marketing, random thoughts, The Right Product for the Job /

We have all heard it.  Clients with grandiose plans, that want to take over the world.   They call in their agency of choice and lay out a brief of what they want them to achieve.   The agency walks away with a good understanding of objectives, brand, timeline and call to action, but they

I know what you would like. . . now what’s your budget? Read More »

A Promokitchen Interview with Seth Godin

Branding, Getting YOU Noticed!, Marketing, Promotional Marketing News, The Right Product for the Job /

To paraphrase Dr. Stephen Covey, “we should always be looking to sharpen our saws”. With that in mind, I belong to several online communities.    The reason I do so is that I believe that the collective brilliance is far better than anything that I can develop on my own. On LinkedIn, I spend time talking

A Promokitchen Interview with Seth Godin Read More »

Sometimes we can build a better mousetrap

Getting YOU Noticed!, Marketing, Tangible Evidence, The Right Product for the Job /

NOTE:  This information was just sent to me and unfortunately this product is unavailable in Canada This item cannot ship to Canada as we do not have a Drug Identification Number.  As this contains a flammable component, we cannot ship across the border.    I get pitched close to 100 “new and innovative” promotional products

Sometimes we can build a better mousetrap Read More »

Updated information on Canadian Consumer Product Safety Act March 2015

CCPSA - Canadian Consumer Product Saftey ACT, Health Canada Regulations, Product Safety, The Right Product for the Job /

Hello everyone: Attached are some notifications that I have received over the last few months that deal with CCPSA (Canadian Consumer Product Safety Act).  As well, I have attached the Guide for Mandatory reporting from last April to make sure that it was available to you if necessary. It is our goal to help our clients

Updated information on Canadian Consumer Product Safety Act March 2015 Read More »

High Speed Completely Variable Colour Direct Mail is a GAME CHANGER!

Getting YOU Noticed!, Marketing, The Right Product for the Job /

Every once in a while, I am introduced to technology that truly excites me. Today is one of those fantatic days!  One of my key mail house suppliers is just taking possession of some new digital equipment and running them through their paces.  These are variable digital printing equipment that truly can take advantage of the data

High Speed Completely Variable Colour Direct Mail is a GAME CHANGER! Read More »

PPAI EXPO 2015. . . With a Little Help from my Friends!

Branding, Getting YOU Noticed!, Marketing, PPAI Expo Top 10 List of Innovative Ideas, Tangible Evidence, The Right Product for the Job /

For the second year in a row I have had to miss my annual pilgrimage to Vegas in January for the PPAI Expo.   This show for us is far more than a place to find new products, but it is a place to develop new relationships, build on existing ones, learn new things and

PPAI EXPO 2015. . . With a Little Help from my Friends! Read More »

Permission-Based Marketing for Trade Shows: Are You Legal?

CASL- Canadian Anti-Spam Legislation, Getting YOU Noticed!, Marketing, The Right Product for the Job /

CMYK Solutions was recently featured in a podcast on CASL – Canadian Anti – Spam Legislation. To listen to the PODCAST: This is part of the Trade Show Insight Podcast Series by Marlys Arnold. If you think collecting names at a trade show automatically gives you the right to start sending bulk e-mails to that list,

Permission-Based Marketing for Trade Shows: Are You Legal? Read More »

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

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