Every once in a while, I am introduced to technology that truly excites me.
Today is one of those fantatic days! One of my key mail house suppliers is just taking possession of some new digital equipment and running them through their paces. These are variable digital printing equipment that truly can take advantage of the data YOU have been collecting for years now.
The new Niagara I300 and Imagestream 3500 will allow you to communicate more effectively with your client base and potential customers. Through these machines, you can individualize large volumes of presentations so that they are unique to each person receiving them.
- For the automotive industry, you can use your leasing information to have the updated make, model and colour with all specs, customized to the individual receiver so that they are looking at your new option 30 months into their 36 month lease.
- For the non-profit organization, you can individualize each campaign to the person so that the ask letter is specific to the areas that they are interested in and the ask amounts are relevant to their past giving habits.
- For the B2B organization, it allows you to customize the selling solution to the specific client, outlining how your product best serves their individual needs.
All of these scenarios lead to better open rates, better response rates and increased loyalty. Therefore increasing ROI dramatically in the long run. Think how this would help your organization gain greater market share and build better brand loyalty.
By June 2015, we expect that this equipment will be online, tested and ready for production.
Please Give us a call so that we can help you communicate better with your target audience and Get YOU Noticed!