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Tara Milburn of Ethical Swag joins me on the April 18, 2018 YourLIVINGBrand.live show

adding value, Brand, CCPSA - Canadian Consumer Product Saftey ACT, creating value, Customer Engagement, Customer Experience, Marketing, Product Safety, Promotional Marketing News, Storytelling, Tangible Evidence, The Right Product for the Job /

It was wonderful having Tara Milburn of Ethical Swag on the show today. We talked about sourcing techniques to make sure that clients see value in what is being given to them as gifts. It is definitely both an art and a science.   IF YOU WANT TO LISTEN TO THE PODCAST VERSION OF THE…

Tara Milburn of Ethical Swag joins me on the April 18, 2018 YourLIVINGBrand.live show Read More »

Jae M. Rang joins me on the March 28 2018 YourLIVINGBrand.live show

Brand, Branding, Company Culture, Customer Engagement, Customer Experience, Marketing, Promotional Marketing News, Storytelling, Tangible Evidence /

It was great to have Jae M. Rang on the show today. We spoke about AHA Moments and the importance of understanding clients first. I hope you enjoy this episode and take away your own AHA Moment.                     IF YOU WANT TO LISTEN TO THE PODCAST

Jae M. Rang joins me on the March 28 2018 YourLIVINGBrand.live show Read More »

The YourLIVINGBrand.live show with Mark Graham of commonsku Sept 20 2017

Brand, Branding, Company Culture, Customer Engagement, Customer Experience, engagement marketing, Marketing, Promotional Marketing News, Storytelling /

Welcome to another edition of the YourLIVINGBrand.live show.   On today’s episode, we speak with Mark Graham of commonsku.   Mark walks us through what it is like to create a brand and how to stay loyal to your early adopters. I hope you enjoy this and I would love to hear your thoughts. Ben IF YOU

The YourLIVINGBrand.live show with Mark Graham of commonsku Sept 20 2017 Read More »

Paul Bellantone, President and CEO of PPAI on the YourLIVINGBrand.live show

Brand, Branding, Customer Engagement, Customer Experience, engagement marketing, Getting YOU Noticed!, Marketing, Promotional Marketing News, Storytelling, The Right Product for the Job /

While I was away in Alaska, I released this pre-recorded video of the interview I did with Paul Bellantone, President and CEO of PPAI.    We had a great conversation about the value of creating value in customer’s eyes and developing programs that demonstrate why people should do business with you. I hope you enjoy.

Paul Bellantone, President and CEO of PPAI on the YourLIVINGBrand.live show Read More »

The YourLIVINGBrand.live show with Russell Bird, The Promo Addict Aug 16 2017

Branding, Company Culture, Customer Engagement, Customer Experience, Getting YOU Noticed!, Marketing, mentor, PPAI Expo Top 10 List of Innovative Ideas, Promotional Marketing News, Tangible Evidence, The Right Product for the Job /

Having Russell on my show is an absolute pleasure. He has gone from being an Mentee a couple of years ago to running his own successful promotional marketing distributorship in Edmonton, Alberta. Join us while we explore what he has done to ensure his long term success. IF YOU WANT TO LISTEN TO THE PODCAST

The YourLIVINGBrand.live show with Russell Bird, The Promo Addict Aug 16 2017 Read More »

Why Should you Re-Brand? A Podcast Interview We did April 2016.

Brand, Branding, Getting YOU Noticed!, Marketing, Promotional Marketing News /

I am very excited to share this podcast that I recently did with with my friend Kirby Hasseman. It is all about going through the branding process and what you should be looking out for. I hope you enjoy it and I look forward to hearing from you to help you Create Your LIVING Brand! Stay

Why Should you Re-Brand? A Podcast Interview We did April 2016. Read More »

Trade Show Exhibiting Strategy 101 with Your Brand Marketing Podcast

Brand, Case Studies, Customer Engagement, Getting YOU Noticed!, Marketing, Promotional Marketing News, The Right Product for the Job /

We are excited to share this Podcast we did earlier this year with you.   Over the next 40 minutes we will talk with Mark Graham on creating and implementing an effective trade show strategy that walks you through pre, during and post show and how to get better return on your investment. Our guest today

Trade Show Exhibiting Strategy 101 with Your Brand Marketing Podcast Read More »

Branding Step by Step – Episode #8- WE ARE REBRANDING – CMYK SOLUTIONS IS NOW “YOUR BRAND MARKETING!”

Brand, Branding, Case Studies, Customer Engagement, Getting YOU Noticed!, Marketing, Promotional Marketing News, Tangible Evidence /

It is with great pleasure that we introduce you to Your Brand Marketing.    Over the last number of years we realized that the services that we offer and the story that we want to tell was incongruent with the name CMYK Solutions.    Ten years ago, when CMYK Solutions was branded, it was a different world.  

Branding Step by Step – Episode #8- WE ARE REBRANDING – CMYK SOLUTIONS IS NOW “YOUR BRAND MARKETING!” Read More »

A Promokitchen Interview with Seth Godin

Branding, Getting YOU Noticed!, Marketing, Promotional Marketing News, The Right Product for the Job /

To paraphrase Dr. Stephen Covey, “we should always be looking to sharpen our saws”. With that in mind, I belong to several online communities.    The reason I do so is that I believe that the collective brilliance is far better than anything that I can develop on my own. On LinkedIn, I spend time talking

A Promokitchen Interview with Seth Godin Read More »

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

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