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The YourLIVINGBrand.live show with Lorne Kotzer Soft Stuff Creations Aug 9 2017

Branding, Case Studies, Customer Engagement, Customer Experience, engagement marketing, Health Canada Regulations, Marketing, Product Safety, Tangible Evidence, The Right Product for the Job /

Hello everyone: Today we interviewed Lorne Kotzer, President and CEO of Soft Stuff Creations.  Lorne and I discussed what makes his company unique when they create custom plush toys. I think you will enjoy the show. IF YOU WANT TO LISTEN TO THE PODCAST VERSION OF THE SHOW ITUNES SOUNDCLOUD

The YourLIVINGBrand.live show with Lorne Kotzer Soft Stuff Creations Aug 9 2017 Read More »

Did Your Last Promotion Hurt Your BRAND?

Brand, Branding, Getting YOU Noticed!, Health Canada Regulations, Marketing, Product Safety, Tangible Evidence, The Right Product for the Job /

We believe that Promotional Marketing, when used correctly, is a valuable tool as part of your overall marketing mix.    When the promotion supports the brand, it is seen as valuable by your audience and sends a strong call to action that supports your overall campaign.  If done correctly,  it can extend the life of the campaign and work as a

Did Your Last Promotion Hurt Your BRAND? Read More »

A Marketer’s Worst Nightmare- Product Recall

Brand, CCPSA - Canadian Consumer Product Saftey ACT, Clothing, Health Canada Regulations, Marketing, Product Safety, The Right Product for the Job /

Thankfully, it does not happen often, but when it does, it can be one of the scariest words that any marketer can hear. . .  PRODUCT RECALL. This morning, we were notified (through the industry) of a recall on baby clothing from one of the industries largest suppliers.  Thankfully it had nothing to do with

A Marketer’s Worst Nightmare- Product Recall Read More »

Health Canada Issues Consumer Product Safety Program Guide- How to Report Defective Product

CCPSA - Canadian Consumer Product Saftey ACT, Health Canada Regulations, Product Safety /

Health Canada, a department of Canada’s federal government, has issued an industry guide on mandatory reporting under the Canada Consumer Product Safety Act’s Section 14, “Duties In The Event Of An Accident.” The guide is intended to help industry understand their obligations under Section 14. Section 14 states that industry must report to Health Canada

Health Canada Issues Consumer Product Safety Program Guide- How to Report Defective Product Read More »

Updated information on Canadian Consumer Product Safety Act March 2015

CCPSA - Canadian Consumer Product Saftey ACT, Health Canada Regulations, Product Safety, The Right Product for the Job /

Hello everyone: Attached are some notifications that I have received over the last few months that deal with CCPSA (Canadian Consumer Product Safety Act).  As well, I have attached the Guide for Mandatory reporting from last April to make sure that it was available to you if necessary. It is our goal to help our clients

Updated information on Canadian Consumer Product Safety Act March 2015 Read More »

Update on CCPSA April 2014 – Canadian Consumer Product Safety Act

Health Canada Regulations, Product Safety /

Hello everyone: I just received these latest reporting information from Health Canada regarding CCPSA.   Please take the time to read and if you have any questions, please let me know and I will do my best to help you. Regards; Ben Guidance on Mandatory Incident Reporting under the Canada Consumer Product Safety Act  By law,

Update on CCPSA April 2014 – Canadian Consumer Product Safety Act Read More »

Health Canada Updates Product Safety Guidance, Regulations

Health Canada Regulations, Promotional Marketing News /

Here is a recent article that was published by PPAI (Promotional Products Association International.    The article updates us on the most recent changes by Health Canada on the Canadian Consumer Product Safety Act. I hope that you find this valuable and by abiding with the safety updates we will continue to Get YOU Noticed!

Health Canada Updates Product Safety Guidance, Regulations Read More »

“NO” – giving a product to a child does not make it a children’s product.

Health Canada Regulations, Product Safety, Promotional Marketing News, The Right Product for the Job /

I love being associated with people that are considered experts in their field.   It allows me to utilize their expertise to make the work that I do for my clients more successful. In an online discussion group that I belong to, the following question was posed today: If I give a product to a

“NO” – giving a product to a child does not make it a children’s product. Read More »

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

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