January is an interesting time of year to measure change.  The thought that we have something positive to look forward to in the darkest of months and the shortest of days, is quite remarkable, from a marketing point of view.   The ideas of renewal and change are what cause optimism to grab a hold of…
Understanding the Value of Time Read More »
I personally love January. Â There is always something exciting about the turning over of a new year that makes me take stock of where I am personally and professionally, evaluate critically, adjust and move forward. We all need to take time every so often to take stock of our brand, our marketing strategies and
The Promise of a Brand Read More »
First, let me say that depending on the type of business you are, your brand, your marketing objectives and your target audience, Facebook can be a critical tool as part of your overall marketing strategy. That being said, not every company should be on Facebook. Facebook, like all other social media avenues are not silver
Believe it or Not Facebook is not for every business. Read More »
We start our year, as we do every year, at the PPAI Marketing Expo in Las Vegas. Â This is where we get excited and motivated by finding new and unique ideas that we can integrate into our client’s marketing plans to help Get YOU Noticed! This year, we scoured the entire Million Square Feet
Top 10 Marketing Ideas found at PPAI 2012 and how they Get YOU Noticed! Read More »
I am very excited. Â Not about the eight hours of flying, or the sixty minute bus ride when we get there, but for the chance to spend seven days immersed in Disneyworld. Disneyworld for me is far more than the magic that is created every day and every way. Â It is how year
Marketing by a Mouse Read More »
Interesting articles abound right now. Â One that particularly caught my eye was a firm that is looking to implement a “zero email” policy. This has me thinking. Â In a world that is constantly evolving technologically, at an alarming rate, how do marketers clear through the clutter, align themselves with the right platforms and
Technology Shifts Demand We Communicate More Effectively Read More »
It has been many years since I have been involved directly in retail. Â Â But this time of year always gets me thinking about Business to Consumer (B2C) marketing and how to effectively engage your audience. Twenty years ago it was mass media. Â Â TV, Radio and Flyers were essential for the overall success of
Marketing During the Holiday Season Read More »
As we wind down 2011 and look at all the headlines over the past year, I think we can understand where effective use of communication techniques, brand development and marketing tactics will help us all gain market share in 2012. Whether it was the lack of real time communication of RIM during their outage, or
How to Market Your Brand in 2012 Read More »
One of my guilty pleasures is that I post quite frequently on a Linkedin Group that has some of the brightest minds in the Promotional Marketing Industry as part of its membership. Â These are major suppliers in the industry, top rated marketers and trade organization executives. What I like about this group is that
Understand the Value of Multiple Marketing Tactics For Better Brand Awareness! Read More »
We live and work in the beautiful tourist destination of Richmond, BC. Â It is important to be part of the community and with that we sit on a committee for Tourism Richmond. Here is a great video that was originally produced for www.denver.org and was made available to various Destination Marketing Organizations across North America.
How to Market a Tourism Destination Read More »
