First, let me say that depending on the type of business you are, your brand, your marketing objectives and your target audience, Facebook can be a critical tool as part of your overall marketing strategy.
That being said, not every company should be on Facebook.
Facebook, like all other social media avenues are not silver bullets. They do not guarantee success and will not necessarily drive your brand and marketing objectives to the forefront IF that is not where your customers spend their time. If you do not have a specific reason to have a Facebook account, to champion a specific objective or brand or you do not have the capacity to manage that page daily, it can do you more harm than good.
People look to these pages for new information on a regular basis. If you cannot supply new information on a regular basis and moderate the conversation, people lose interest and move on.
Any great marketing strategy today has to understand the strengths and weaknesses of the brand. What the objectives are, who the audience is and how these people want to be communicated to.
Let us work with you to help develop your overall marketing strategy and figure out how social media plays into it. Take the time to understand which marketing strategies will help you best reach your target audience. After all, we are here to help Get YOU Noticed!