We live and work in the beautiful tourist destination of Richmond, BC. It is important to be part of the community and with that we sit on a committee for Tourism Richmond.
Here is a great video that was originally produced for www.denver.org and was made available to various Destination Marketing Organizations across North America.
The value of this video is to show in a fun and informative way the value of marketing long term. It is about creating multiple touch points for a brand, both online and off, so that you have a robust communicative strategy that invokes consistent calls to action.
Simply put, by having multiple ways for people to interact with your brand the better chance you have of communicating with a more diverse audience. Different people like to view messaging in different ways. By developing a strategy that allows you to communicate your brand through different mediums, the better chance you have for overall success.
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