Understand the Data. Once you finalize Insight and Discovery the next step is understanding the data. This is where a branding company earns their money. It is how well they can interpret the information given to them and lay it out in small simple chunks that become the footings that the brand will stand upon.…
Branding Step by Step – Episode #5 – Defining and Naming the Brand Read More »
Welcome back to Branding Step by Step. We left off late last year talking about finding the right partner. Today we are talking about Building a Detailed Blueprint. At the beginning of the process, take the time to work out a documented scope of work with your branding partner. What you expect, what they
Branding Step by Step – Episode #4 – Starting the Process Read More »
Westjet is my hero. They are a brand that realizes that you have choice and creating a unique brand and story links you to them. Not only as a patron, but as an employee. By focussing on little things that have huge impact, Westjet and their employees create opportunities every day to have
What is your brand doing to engage your internal and external clients? Read More »
Most companies do not have the resources to rebrand internally and even if they do, it is not always a wise decision. Rebranding a company is about asking the hard questions and getting the answers. It may mean making people feel uncomfortable, because you have asked them something that they had never thought of. Do
Branding Step by Step – Episode #3- Finding a Partner Read More »
In our previous episode, we talked about why to rebrand? Before you undertake a rebranding process, there are many internal decisions that need to be considered. The first thought that should go through any company is the motto “leave no person behind!” Branding is a team effort and unless, at the end of the process,
Branding Step by Step – Episode #2- Before You Begin. . . Read More »
Good question, why rebrand? Your company has been around for a while, everything seems to be doing well, customers know who you are, what you do and the value you bring to the table. . . or do they? This series of posts over the next two months will focus on the branding process.
Branding Step by Step – Episode #1- Why Rebrand? Read More »
Just received this today and was blown away. In the arena of true consumerism, which is Black Friday, one brand has differentiated itself from it’s competition by not being open. Their message is simple. Instead of being open and being like everyone else, they are being true to their values and mission and
REI Remains True to It’s Brand! Read More »
We believe that Promotional Marketing, when used correctly, is a valuable tool as part of your overall marketing mix. When the promotion supports the brand, it is seen as valuable by your audience and sends a strong call to action that supports your overall campaign. If done correctly, it can extend the life of the campaign and work as a
Did Your Last Promotion Hurt Your BRAND? Read More »
Seriously, in business today, why would you EVER want to be the same as everyone else? Why do you want to sell a bag like Gucci (but cheaper) or a watch like Rolex or run a burger restaurant like McDonald’s? They have already bought and paid for that space and trying to be just
Why do you want to be the same as everyone else? Read More »
Customer engagement, to me, is the key of any brand’s success. The more you can get people to understand your value and tell your story, the closer ties they will have to your brand. The Disney Corporation have mastered client engagement. Over the last 60 years, they have perfected how to make people feel
How Are You Engaging Your Clients? Read More »
