Westjet is my hero. They are a brand that realizes that you have choice and creating a unique brand and story links you to them. Not only as a patron, but as an employee.
By focussing on little things that have huge impact, Westjet and their employees create opportunities every day to have people act as their brand champions. Here is a sample of the immediate response that I received from Westjet via twitter when I sent out the following tweets.
What are you doing to tell your story in a unique way and rally both clients and employees to become brand champions and Create a LIVING Brand! We want to help tell your story in 2016!