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How Are You Engaging Your Clients?

/ Brand, Branding, Customer Engagement, Getting YOU Noticed!, Marketing, Tangible Evidence / By

Customer engagement, to me, is the key of any brand’s success.   The more you can get people to understand your value and tell your story, the closer ties they will have to your brand.

The Disney Corporation have mastered client engagement.  Over the last 60 years, they have perfected how to make people feel special and want to engage with them over and over again.

Disney-magic

 

The video above tells a specific story.   Why would you want to stay with Disney?   Hey, they know that you are coming to the park if you are in Anaheim, why worry about whether people stay onsite or at one of the many hotels in the nearby area?    The reason is that it helps them cement the customer experience and allows them even more time to let you develop memories that you will share with everyone back home.     The key to Disney’s success is their ability to create an all encompassing fantasy.  Magic for the children (and the children at heart. . . myself included) and for those who are not overwhelmed by Pixie Dust, they have been transported to a world that is designed to make things easy and enjoyable for all.

What is the level of engagement your company has with it’s clientele?   Can they tell your story?   Do they speak of you in glowing terms to their friends and business associates?   Do they believe that you add value to their lives and make business easier for them?  WHY NOT?  

To be able to have this experience with your clients, you need to understand brand, message, market and value.

Brand is who you are and describes what you do and what makes you unique.

The message is the brand’s story.   Telling people what makes you unique in ways that your audience can relate to.

Market is your audience  (no, not everyone is your customer!).   These are the people who understand your unique position in the world and want to engage with you.

Value is the perception of the market of your uniqueness.   It is not about what value you think you bring to the market, it is what they perceive your value to be.   The two are not always the same and successful companies work hard every day to engage their customers so that there is a high perceived value of their brand.

Take the time to look at who you are as a company.  What do you stand for?  What do you do that other’s don’t?   Why do people care about what you do and who are those people?    Once you understand all of that, talk to them in an honest way to communicate their importance to you.

In the end. . . it is all about GettingYOUNoticed!

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

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