Your Brand Marketing

CLICK HERE to sign up for our weekly communications newsletter
Menu

Top 10 Marketing Ideas found at PPAI 2012 and how they Get YOU Noticed!

/ Getting YOU Noticed!, Marketing, PPAI Expo Top 10 List of Innovative Ideas, Promotional Marketing News, The Right Product for the Job / By

We start our year, as we do every year, at the PPAI Marketing Expo in Las Vegas.   This is where we get excited and motivated by finding new and unique ideas that we can integrate into our client’s marketing plans to help Get YOU Noticed!

This year, we scoured the entire Million Square Feet of show floor and almost 1500 trade show booths to come up with 10 unique suppliers that can help us develop custom programs that will dovetail with your brands and marketing objectives to develop calls to action to create positive return on investment.

Our belief is that these items below are tools to be used as part of an overall marketing plan.  They need to reflect your brand and support your marketing objectives.  They need to be used creatively to enable people to interact with your other marketing tools so that they fully understand the value that you bring to the market place.

We look forward to working with you to understand your brand and design, develop and implement overall marketing strategies to meet your marketing objectives and Get YOU Noticed!

Here are the TOP 10 Things We Found at Expo

#10  Customizeable Sandals

For our clients in the Tourism and Travel Industries, this is a natural fit.   Customizable Sandals with the ability to have your logo on the top and debossed on the bottom so that you can make an imprint wherever you are.    This is a unique way to have your brand stand out in a crowd and promote leisure.

 #9 Promofiles

Every woman that passed by this booth stopped and got a sample.   These are a high quality, four colour process nail files that women will take and use DAILY.   Men receiving them will look like heros to their significant others by passing them along and those who use them are walking billboards for your product.   Everyone will want to know. . .  where can I get one of those?   The simple answer is. . .  FROM YOU.

 #8  Variable Marketing Pieces

In today’s marketing world, custom is key.   People want to be marketed to in a personal way.  They want companies to understand that their needs, wants and desires are different from other people’s and the more you can make your customer feel special the better chance you will have in turning them into a brand champions.

Notes regarding the graphics below.   These are the customers own graphics and we have been able to include customizable images into them so that each person who receives this piece will have their own name placed several places within the graphic.  Look for the name “Anthony” in the constuction picture on the left and see how many times you see “Megan’s” name written behind her as she strolls on campus.

[youtube]http://www.youtube.com/watch?v=gJ9js-nmg2E&feature=player_profilepage[/youtube]

#7  Customer Safety

We all want the best for those around us.  Whether it is friends, family, staff or customers, we all want people to be safe.   Showing your staff and clients that you value their safety can be a key factor in building loyalty.     This is a way to take relationships to a whole new level.   By showing that you value them, through keeping them safe, you allow them to think of you as someone who is bringing added value to their lives.    That value will equate to brand loyalty and people who will market your brand for you.

#6  Corporate Gifting to VIPS

An important part of marketing that is often overlooked is corporate gifting to VIPS.   These are the most valuable of your clients and partners and they deserve to be recognized properly for their valued relationship.    One thing to remember is that gifting of this nature is NOT a branding exercise.    Giving a high value gift with your brand prominently displayed lessens the value of the gift.  Subtle branding is the key to having this gift properly received and enjoyed by the recipient. One key supplier that we have found, provides high end wooden games that can be enjoyed both in the home and at the office.   The branding is on the packaging and is elegant and understated.    You can rest assured that the client will remember the gift IF it has the appropriate WOW factor.

 #5   Completely Custom Bicycles

Haven’t you ever wanted to do something completely unique for a contest or incentive program?    With minimums as low as 50 pieces there are now options to market in a completely different way.     Make corporate donations to schools, youth groups, camps or just build excitement for your brand with giving these away as part of a campaign.   Any way you use these provides long term visible branding that demonstrates that you are unique, innovative and a good corporate citizen.   Why wouldn’t people want to do business with you?  And as an added bonus, you are supporting a Canadian Brand.

 #4  Items made from Recycled Tires

Reduce, reuse, recycle.    These words have been ingrained into us for years.    Here is a way to show your customers that you are living the Green Movement while still providing value to the market place.

 #3  Made in Canada Customizable Shaving Cream

Here is a unique idea that I believe will have traction in the youth market.    Made in Canada, men’s and women’s shaving cream with customizable 4 colour process image.   This is available in a few sizes and can be a great way to get a message out to the University and College crowds.    It is fun, unique and useful.   A great way to be innovative with your messaging.   As with all these pieces within the top 10 list,  you could add a QR code or Text to Win message and immediately drive people towards social media while obtaining valuable analytics and personal information along the way.

 #2  Dry Cases

For anyone who sells to outdoor enthusiasts, this is a natural fit.     No one will forget the company that gave them a way to take their IPhone to the beach and not worry about it getting wet.    Your brand will be front and centre in their minds forever!

[youtube]http://www.youtube.com/watch?v=iVomg2Cqd-w&feature=autoplay&list=UU_HBh-qXX4mU-J5dHxBH6Kg&lf=plcp&playnext=1[/youtube]

#1   Fully Integrated Mobile Marketing Solution

I have been following this company for a couple of years now.    Everytime I see them they are getting better at what they do.    Not only can they provide fully integrated mobile solutions and text messaging campaigns, but they have alligned themselves with a data company that will allow them to be able to marketing programs that hone in our YOUR specific target audience.     By being able to create customized Mobile URLs that speak to differentiated market segments and advertising to them differently we can gain you greater market share.   They can also provide you with all the back end analytics that you need to make sure the program is a success.

 

 

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

Join our weekly newsletter to get tips and tricks about effective corporate communication
Sign Up
Join our weekly newsletter to get tips and tricks about effective corporate communication
Sign Up