Your Brand Marketing

customer experience

LBL Alan | Values Economy

Morphing From Experience Economy Into Values Economy With Alan Williams

  The role of a business owner is to provide experience, value, and help to their employees. An employee’s experience reflects how an organization values people. And, most of the time, people listen to employees more than the organization. In this episode, Ben Baker sits down with the Founder of Global Values Alliance, Alan Williams, to talk…

Morphing From Experience Economy Into Values Economy With Alan Williams Read More »

LBL Paris Cutler | Underserved Markets

Being Your Authentic Self: Building Your Brand On Underserved Markets With Paris Cutler

  The best way to differentiate your business from the competition is to find the underserved market. Once you find that underserved customer, create a brand that is tailor-made for them. You want to be able to show your authentic self to your customer because they will be the ones who will spread your brand.

Being Your Authentic Self: Building Your Brand On Underserved Markets With Paris Cutler Read More »

LBL Steve | The Future Of Marketing

Justifying The Existence Of Marketing For The Future With Steve Tso

  Marketing has gone a long way since the days of actual door-knocking and mailing ads. The future of marketing is digital, and it is the challenge of every marketer to cut through all the noise and become relevant to prospective clients. Steve Tso, an expert B2B marketer and the Founder of Cyber Business Review, believes that

Justifying The Existence Of Marketing For The Future With Steve Tso Read More »

LBL Jeffrey | Customer Experience

Making The Customer Experience Exemplary With Jeffrey Victor

  Customers are, without doubt, the center of every business. Thus, giving people true customer experience shows your dedication to scale your ventures. Today, Ben Baker talks to Jeffrey Victor of Luminary Learning Company about the importance of customer service in all aspects of your buhttp://www.linkedin.com/in/jeffreyvictorsiness. Going back to his humble beginnings, Jeffrey shares how

Making The Customer Experience Exemplary With Jeffrey Victor Read More »

LBL Logan | Customer Experience

TRAY: Making Customer Experience King With Logan Korn

  If you haven’t heard of TRAY, you’re in for a treat. TRAY is an amazing company that does engaging point-of-sale type technology that is designed with the customer in mind, creating solutions to real pain points. Logan Korn, the Manager of Client Relations for TRAY, joins us today to discuss what the company is

TRAY: Making Customer Experience King With Logan Korn Read More »

LBL 139 | Customer Experience

Punk CX: Customer Experience In Your Face with Adrian Swinscoe

  How do we deliver customer experience in a way that’s meaningful and that people want to listen to? When average seems to be not cutting it, we need something that makes us stop and think and grabs our attention. Customers demand it, organizations demand it. As professionals, we should demand it as well. Adrian

Punk CX: Customer Experience In Your Face with Adrian Swinscoe Read More »

Riz Kermalli

Riz Kermalli joins us from Toronto on the February 13th, 2019 YourLIVINGBrand.live show.  We talk about innovation in logistics and how to create a superior customer experience. Eshipper is the Trivago of the shipping world. You can find this week’s show on IHEART RADIO HERE! Audience Questions: But is it a matter of opinion what people

Riz Kermalli Read More »

Ben Baker's Your Brand Marketing: Live! Podcast with Heather Sharpe

Al Wynant

[et_pb_section bb_built=”1″ _builder_version=”3.2.1″ background_color=”#002e5e” background_position=”bottom_center” background_blend=”overlay” background_image=”https://yourbrandmarketing.com/wp-content/uploads/2018/05/speaking-your-brand-marketing-live.jpg” next_background_color=”#ffffff”][et_pb_row _builder_version=”3.2.1″][et_pb_column type=”4_4″][et_pb_post_title author=”off” date=”off” comments=”off” featured_image=”off” text_color=”light” _builder_version=”3.2.1″ text_orientation=”center” title_font=”||||||||” title_font_size=”70px” title_font_size_last_edited=”on|desktop” title_font_size_phone=”40px” title_font_size_tablet=”61px” /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.0.47″ prev_background_color=”#002e5e”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”3_4″][et_pb_text _builder_version=”3.6″] Al Wynant from Eventinterface joins me on the show today to talk about the future of event management. How technology will make the

Al Wynant Read More »

YourLIVINGBrand.live June 14 2017 with Stan Phelps

Hello everyone: On today’s show we had Stan Phelps of www.PurpleGoldfish.com Stan spoke to us today from Ecuador and told us the story of WHY the Purple Goldfish and what they have to do with GREAT Customer Service. Love to hear your thoughts. Ben IF YOU WANT TO LISTEN TO THE PODCAST VERSION OF THE

YourLIVINGBrand.live June 14 2017 with Stan Phelps Read More »

If you have a great story, tell it in a compelling way!

I love when companies take the time to tell the values of their brand in a compelling way. Smuckers has done this in a simple, quiet and effective way that draws you in, engages you and walks you through their journey.   Are you taking the time to understand who you really are as a

If you have a great story, tell it in a compelling way! Read More »

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

Join our weekly newsletter to get tips and tricks about effective corporate communication
Join our weekly newsletter to get tips and tricks about effective corporate communication