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LBL Gail Robertson | Curiosity

Curiosity Is A Superpower With Gail Robertson

Podcast, The YourLIVINGBrand.live Show, YourLIVINGBrand.live show /

  The manufacturing industry is all about providing solutions. But before that, they need to tell the stories behind the scenes for people to connect with what they offer. Gail Robertson, the Chief Curiosity Officer at GailNow, identifies storytelling as one of the roadblocks among manufacturers. In this episode, Gail shows how she is helping…

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YourLIVINGBrand.live Episode #1 Rachel Moore

Brand, Branding, Customer Engagement, engagement marketing, Getting YOU Noticed! /

Here is the First Episode of YourLIVINGBrand.live Every week at 10am PST on Wednesday’s we will interview another business to find out “What’s Your Story?”.   The goal is to learn what makes every company unique and valuable in the market place and how they differentiate themselves within their niche market. I hope that you

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What Every Exhibitor (and Show Manager) Needs to Know About Branding

Brand, Branding, Customer Engagement, Customer Experience, engagement marketing, Marketing, Storytelling /

Here is our latest Postcast with Marlys Arnold.   I hope that you find it valuable. Posted in Expert Interviews, Podcast Episode, Tips for Show Managers, Tools for Exhibitors By Marlys Arnold On October 6, 2016 Contrary to popular belief, your brand is not your logo. It goes far beyond that, and if you’re not

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Bad Customer Service, Yes this is a form of marketing!

Brand, Branding, Customer Engagement, Getting YOU Noticed!, Marketing /

  I shake my head over and over again at how bad retail customer service has become.    As companies realize that they have become commoditized, they are not doing anything to rise above this and create a customer experience that is truly authentic and based on providing customers real value. Today, I was making

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Branding Step by Step – Episode #8- WE ARE REBRANDING – CMYK SOLUTIONS IS NOW “YOUR BRAND MARKETING!”

Brand, Branding, Case Studies, Customer Engagement, Getting YOU Noticed!, Marketing, Promotional Marketing News, Tangible Evidence /

It is with great pleasure that we introduce you to Your Brand Marketing.    Over the last number of years we realized that the services that we offer and the story that we want to tell was incongruent with the name CMYK Solutions.    Ten years ago, when CMYK Solutions was branded, it was a different world.  

Branding Step by Step – Episode #8- WE ARE REBRANDING – CMYK SOLUTIONS IS NOW “YOUR BRAND MARKETING!” Read More »

Branding Step by Step – Episode #7 – Getting Ready for the Brand Launch

Brand, Branding, Case Studies, Customer Engagement, Marketing, Tangible Evidence, The Right Product for the Job /

Ok. . . we are almost there.   We have decided to proceed, figured out what is important to us, found a partner, gone through Insight and Discovery, defined the brand and named it, created the branding package and now . . . we are ready to plan the brand launch! The brand launch is

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Branding Step by Step – Episode #6 – Creating the Brand Package

Brand, Branding, Case Studies, Getting YOU Noticed!, Marketing, Tangible Evidence, The Right Product for the Job /

Now that you have gone through picking a branding partner, gone through “Insight and Discovery”, developed a brand name and culture, it is now time to create the logo and brand identity. The logo is an important part of the brand, but in itself, it is not the brand.   It is a place holder.   Something

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Branding Step by Step – Episode #5 – Defining and Naming the Brand

Brand, Branding, Case Studies, Customer Engagement, Getting YOU Noticed!, Marketing, Tangible Evidence, The Right Product for the Job /

Understand the Data. Once you finalize Insight and Discovery the next step is understanding the data.   This is where a branding company earns their money.   It is how well they can interpret the information  given to them and lay it out in small simple chunks that become the footings that the brand will stand upon.

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Branding Step by Step – Episode #4 – Starting the Process

Brand, Branding, Case Studies, Customer Engagement, Getting YOU Noticed!, Marketing, Tangible Evidence, The Right Product for the Job /

Welcome back to Branding Step by Step.   We left off late last year talking about finding the right partner. Today we are talking about Building a Detailed Blueprint. At the beginning of the process, take the time to work out a documented scope of work with your branding partner.   What you expect, what they

Branding Step by Step – Episode #4 – Starting the Process Read More »

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

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