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Storytelling

The YourLIVINGBrand.live show with Ben Baker August 2 2017

Brand, Branding, Company Culture, Customer Engagement, Customer Experience, engagement marketing, Getting YOU Noticed!, Marketing, Storytelling, The Right Product for the Job /

Today on the YourLIVINGBrand.live show I am going solo.   I wanted to take the time to talk directly to you to tell you about where we were, where we are and where we are going.   I have had a few challenges with the show over the last few weeks and have not changed…

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YourLIVINGBrand.live show with Warren Whitlock July 19 2017

Brand, Branding, Company Culture, Customer Engagement, Customer Experience, engagement marketing, Getting YOU Noticed!, Marketing, Storytelling, Tangible Evidence /

This week was a real treat.  Warren Whitlock has been in the branding and marketing arena for over 30 years.   He has a wealth of experience and stories to match. Sit down and enjoy listening when I ask Warren.  . . What’s Your Story? IF YOU WANT TO LISTEN TO THE PODCAST VERSION OF

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YourLIVINGBrand.live July 12 2017 with Joe Scott of Scott and Assoc.

Brand, Branding, Customer Engagement, Customer Experience, engagement marketing, Marketing, Storytelling, The Right Product for the Job /

Welcome to the July 12 2017 episode of the YourLIVINGBrand.live show with our guest, Joe Scott, from Scott and Associates. Today we talked about how to pivot in the face of adversity and how telling a powerful and compelling story can build trust and a new set of clients. I hope you enjoy it as

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YourLIVINGBrand.live show with Tim Brown QC Alliance July 5 2017

Brand, Branding, CCPSA - Canadian Consumer Product Saftey ACT, Clothing, Customer Engagement, Marketing, Product Safety, Storytelling /

On the July 5th 2017 YourLIVINGBrand.live show we interview Tim Brown, Executive Director of QC Alliance. Tim and I spoke on the importance of safety in the promotional marketing industry and how effective it is to garner support in the industry through communicating with end users companies about the value of safety and its affects

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LBL Kirby Hasseman | Marketing Joy

Delivering Marketing Joy With Kirby Hasseman

Brand, Branding, Company Culture, Customer Engagement, Customer Experience, engagement marketing, Getting YOU Noticed!, Marketing, Storytelling, Tangible Evidence /

  Being genuine in all aspects of your business is one amazing way to help you stand out in the business world. Taking it further to delivering a feeling of Christmas joy to every transaction is Kirby Hasseman of Hasseman Marketing. Known as the consummate marketer who specializes in promotional marketing, Kirby is someone who

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YourLIVINGBrand.live June 14 2017 with Stan Phelps

Brand, Branding, Company Culture, Customer Engagement, Customer Experience, engagement marketing, Getting YOU Noticed!, Marketing, Storytelling /

Hello everyone: On today’s show we had Stan Phelps of www.PurpleGoldfish.com Stan spoke to us today from Ecuador and told us the story of WHY the Purple Goldfish and what they have to do with GREAT Customer Service. Love to hear your thoughts. Ben IF YOU WANT TO LISTEN TO THE PODCAST VERSION OF THE

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Can You Tell YOUR Story Effectively?

Brand, Branding, Company Culture, Customer Engagement, Customer Experience, engagement marketing, Getting YOU Noticed!, Marketing, Storytelling /

  If I put a microphone or a video camera in front of you and said you had two minutes to effectively tell your brand story. . .  could you? Could you explain to people where you came from, where you are and where you are going? Unfortunately, this is a skill set that most

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What Every Exhibitor (and Show Manager) Needs to Know About Branding

Brand, Branding, Customer Engagement, Customer Experience, engagement marketing, Marketing, Storytelling /

Here is our latest Postcast with Marlys Arnold.   I hope that you find it valuable. Posted in Expert Interviews, Podcast Episode, Tips for Show Managers, Tools for Exhibitors By Marlys Arnold On October 6, 2016 Contrary to popular belief, your brand is not your logo. It goes far beyond that, and if you’re not

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Kudos to the Promotional Marketing Industry

Brand, Branding, Company Culture, Customer Engagement, Customer Experience, engagement marketing, Getting YOU Noticed!, Marketing, Storytelling /

  The PPAI – Promotional Products Association International, is just launching a brand new, multi-year campaign called “Get In Touch”.   The goal of this campaign is to engage the greater marketing and advertising community so that they fully understand how promotional marketing can be used to augment their current marketing mix and help communicate their

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If you have a great story, tell it in a compelling way!

Brand, Branding, Company Culture, Customer Engagement, Customer Experience, engagement marketing, Getting YOU Noticed!, Marketing, Storytelling /

I love when companies take the time to tell the values of their brand in a compelling way. Smuckers has done this in a simple, quiet and effective way that draws you in, engages you and walks you through their journey.   Are you taking the time to understand who you really are as a

If you have a great story, tell it in a compelling way! Read More »

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

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