The PPAI – Promotional Products Association International, is just launching a brand new, multi-year campaign called “Get In Touch”. The goal of this campaign is to engage the greater marketing and advertising community so that they fully understand how promotional marketing can be used to augment their current marketing mix and help communicate their value.
What I am excited about, is that not only is PPAI launching this campaign strongly externally, but internally as well to its members and partners. There is a strong communication on what the campaign will be about and how the membership can capitalize on it.
Are you taking the time to properly launch your next campaign?
Do your internal stakeholders understand the full scope of the campaign and do they have the tools and knowledge to support it? If not, how can it succeed? If you engage your external audience and staff are not aware of the nuances and how to maximize return. . . how can they?
Take the time to look at your next campaign and see how you can make sure everyone is on-board and ready to move forward BEFORE the campaign goes live.