Your Brand Marketing

Promotional Marketing News

PPAI Expo. . . With a Little Help from my Friends!

This was a very strange January for me.   Not since the birth of my son, a decade ago, have I missed the PPAI Expo in Las Vegas.   Yes, PPAI is the largest expo in the Promotional Marketing industry, but that is only one of the many reasons that I go every year. The…

PPAI Expo. . . With a Little Help from my Friends! Read More »

How to Effectively Market in 2014 using Webinars

This January (2014),  I got to do something I have not done in a while.   I was asked by a government client to come in and give a live webinar on How to Effectively Market in 2014. The webinar went really well and at the end there were some great questions and interaction amoungst

How to Effectively Market in 2014 using Webinars Read More »

Health Canada Updates Product Safety Guidance, Regulations

Here is a recent article that was published by PPAI (Promotional Products Association International.    The article updates us on the most recent changes by Health Canada on the Canadian Consumer Product Safety Act. I hope that you find this valuable and by abiding with the safety updates we will continue to Get YOU Noticed!

Health Canada Updates Product Safety Guidance, Regulations Read More »

The Art of Marketing Conference in Vancouver September 17 2013- Guest Blog by Rebecca Coleman

For reasons beyond my control and with much disappointment, I had to miss The Art of Marketing Conference this year. I have been looking forward to it for months and at the last minute it did not happen.    Fortunately for me, and all my readers, Rebecca Coleman stepped up to the plate and wrote

The Art of Marketing Conference in Vancouver September 17 2013- Guest Blog by Rebecca Coleman Read More »

We believe in Tangible Evidence

We all seek it, and some of us try to provide it.  It’s a verification that something exists or has existed in the past – a proof that something has been created at some point in time and is deemed relevant to this day. This is what good marketers do.  They create the opportunity for

We believe in Tangible Evidence Read More »

We are here to help Alberta Recover from the Flood! 5% Donation on All July / August Orders!

Hello everyone: CMYK Solutions has many wonderful clients in Alberta and we want to help Alberta recover from the affects of the flood. We will be making a 5% donation to the Canadian Red Cross on all orders processed during the months of July and August 2013. We want to thank our customers for their

We are here to help Alberta Recover from the Flood! 5% Donation on All July / August Orders! Read More »

Do you have suppliers that reference you in their advertising. . . we do!

Our key suppliers send out information to all their clients showing the best and most innovative things they do.   They want to let us understand how their product can be valuable to our clients and provide different marketing opportunities to Get YOU Noticed! One of these suppliers, that we featured in a blog earlier

Do you have suppliers that reference you in their advertising. . . we do! Read More »

Top 10 Innovative Ideas We Found at PPAI Expo 2013

2013 was another banner year at the PPAI Expo.    Each January, we descend from above the 49th Parallel to Las Vegas to find unique communication pieces for our clients that will Get YOU Noticed! Not only is there 1500 + suppliers and hundreds of thousands of products to look at, but there are amazing

Top 10 Innovative Ideas We Found at PPAI Expo 2013 Read More »

CMYK Solutions Turns 60 January 2013! . . . Months That IS!

CMYK Solutions Turned 60 January 2013!  MONTHS THAT IS!  A few more grey hairs, a lot more wisdom and a whole bunch more experience!  The last 5 years has been a great journey and you have all been part of it.  We have grown into a full service marketing company with the ability to work

CMYK Solutions Turns 60 January 2013! . . . Months That IS! Read More »

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

Join our weekly newsletter to get tips and tricks about effective corporate communication
Join our weekly newsletter to get tips and tricks about effective corporate communication