2013 was another banner year at the PPAI Expo. Each January, we descend from above the 49th Parallel to Las Vegas to find unique communication pieces for our clients that will Get YOU Noticed!
Not only is there 1500 + suppliers and hundreds of thousands of products to look at, but there are amazing educational days, networking events, parties and general sessions with amazing speakers.
I was lucky enough to take the time to hear the opening day speaker this year – Ken Schmidt. The man knows how to capture an audience’s attention, but to be perfectly honest he had me at “we are giving away a free Harley Davidson at the end of this session”. Ken’s talk focussed on the value of having Brand Enthusiasts. Those people who talk about you glowingly, when you are not there to prompt them. The people who sell your brand for you because they love what you do and cannot wait to tell others. Here is a part of a similar talk taken from the Keppler Speaker series.
Creating the foundation for others to see the value in what you do is essential to the success of any business today. It is about developing strategies to allow those whom you wish to influence to get excited about you and your product and share the value with what you do with others.
The products below cannot do this on their own. They are ways to stimulate the process. They are catalysts that allow for a process to begin, but without a strategy as to how promotional products can be integrated into a campaign, they will not create the desired affect you require on their own.
Let us work with you to help build those campaigns to Get YOU Noticed! and help build those brand champions you so need to move your brand to the next level.
TOP 10 IDEAS WE FOUND AT PPAI EXPO 2013
#10 The Javalina Stylus Pen
I know, I know, it’s a pen. What’s the big deal? The answer to this is that it is a unique new category of pen that will help Get YOU Noticed! by your clients and will end up in their breast pocket or “go to place” and not lost in a drawer somewhere. WHY? Really simple, it is dual function. It is a pen and a stylus. Not only that, you don’t have to flip it around in order to use the stylus like you do on most pens of this type. All you do is click the pen, the writing instrument either appears or goes away and you are off to your next task. Give someone a useful tool and they will use it and think of you and the value your company brings to the table.
“What makes a stylus work is the connectivity between the stylus and the person. Your finger makes your smartphone screen work because of the electric charge transmitted from your body to the screen face. With a stylus, there needs to be some electro conductive material of some sort in the stylus. The “tip” pillow is just something that protects the screen from being scratched. The moulding of the plastic ABS barrel actually has electro conductive fillings in the plastic. ”
HUB Pen Co.
Gumbites are a new and innovative cable management and mobile device system. There are several pieces within this product group that are brightly coloured and designed to make cable management easier. They are designed for the generation on the go and offer a solution to tangled chords and cluttered office space.
Your clients will appreciate receiving these and remember where they received them, as your messaging will be seen day in and day out. This will provide great return on your investment.
#8 Gumbite Dolli Mobile Phone Holder
Okay, I had to give this piece it’s own number. For form, function, branding ability and fun factor, this piece stood out. it has the novelty factor as well as being functional, so it will occupy valuable real estate on your client’s desks and help Get YOU Noticed!
#7 Magnetic Ceiling Grabber
For our retail clients, space is a valuable commodity. Having a new and innovative way to advertise product within a limited area is something that is getting people’s attention. With both magnets that will attach to the grid system on most ceiling tiles, this piece will definitely Get YOU Noticed!
#6 3 Dimensional Static Clings
I did a double take when I was walking down the isle. 3 Dimensional Static Clings. They definitely got my attention. The timeline to create these is a little longer as they are done offshore, but for new product introduction, these can be added to any glass surface and WILL draw people in to find out what this is all about.
#5 Axe Miniature Guitars
Have you ever had a VIP event that you were searching for that extra special give away that everyone would be talking about for months afterwards? Well, here it is. These guitars are exact replicas at about 12 inches of some of the most amazing guitars on the planet. They can custom design one just for you and your clients and will become THE show piece that will Get YOU Noticed!
Here is a unique way to package branded pieces in a way that allows you to get more of your message across. This is perfect for street teams, festivals and other large scale events. It allows you to get your message into large number of people’s hands quickly and efficiently and there is real estate on the cards to move people towards and activation through QR codes or other methods to drive people on line.
Probably the coolest tech product that I saw at the show. This is for your client who has everything. It is a sleek, portable way to charge all of their various devices at once. The components are interchangeable and will be seen as THE gift that they receive for a long time to come.
PURLs, or personal URLs are not a brand new technology, but they are finally at the stage where they are cost effective enough to be used in mass targeted marketing campaigns. These are data driven websites that are specifically designed for each and every individual client or prospect within a campaign. The information that is displayed is for them and them alone and allows for far more personalized marketing, greater click through and even better return on investment.
Okay, you are thinking, of the 1500 suppliers at the show and the hundreds of thousands of products seen, what makes this so special? Simple, it is unique, innovative and is designed to Get YOU Noticed! This technology provides value to any brand providing it, because it safe guards the one of the most precious things we all have. Our smart phones. Not only that, it can safeguard your laptop, or any other device you attach it to. ReturnMoi is the countries largest company dedicated to getting people back their lost items. Watch the video, you will see instantly how this can be integrated into any brand and any campaign.
So those are the TOP TEN ideas that we found at Expo. We always have fun looking for innovative ideas that dovetail with brands and create impetus within campaigns. Promotional marketing, when done right allows your clients to connect with your brand, understand your value and recall that value well into the future.
Let us work with you to Get YOU Noticed!