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PPAI Expo Top 10 List of Innovative Ideas

The YourLIVINGBrand.live show with Russell Bird, The Promo Addict Aug 16 2017

Branding, Company Culture, Customer Engagement, Customer Experience, Getting YOU Noticed!, Marketing, mentor, PPAI Expo Top 10 List of Innovative Ideas, Promotional Marketing News, Tangible Evidence, The Right Product for the Job /

Having Russell on my show is an absolute pleasure. He has gone from being an Mentee a couple of years ago to running his own successful promotional marketing distributorship in Edmonton, Alberta. Join us while we explore what he has done to ensure his long term success. IF YOU WANT TO LISTEN TO THE PODCAST…

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PPAI EXPO 2015. . . With a Little Help from my Friends!

Branding, Getting YOU Noticed!, Marketing, PPAI Expo Top 10 List of Innovative Ideas, Tangible Evidence, The Right Product for the Job /

For the second year in a row I have had to miss my annual pilgrimage to Vegas in January for the PPAI Expo.   This show for us is far more than a place to find new products, but it is a place to develop new relationships, build on existing ones, learn new things and

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PPAI Expo. . . With a Little Help from my Friends!

Getting YOU Noticed!, Mobile Marketing, PPAI Expo Top 10 List of Innovative Ideas, Promotional Marketing News, Tangible Evidence /

This was a very strange January for me.   Not since the birth of my son, a decade ago, have I missed the PPAI Expo in Las Vegas.   Yes, PPAI is the largest expo in the Promotional Marketing industry, but that is only one of the many reasons that I go every year. The

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Top 10 Innovative Ideas We Found at PPAI Expo 2013

Getting YOU Noticed!, Marketing, PPAI Expo Top 10 List of Innovative Ideas, Promotional Marketing News /

2013 was another banner year at the PPAI Expo.    Each January, we descend from above the 49th Parallel to Las Vegas to find unique communication pieces for our clients that will Get YOU Noticed! Not only is there 1500 + suppliers and hundreds of thousands of products to look at, but there are amazing

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Top 10 Marketing Ideas found at PPAI 2012 and how they Get YOU Noticed!

Getting YOU Noticed!, Marketing, PPAI Expo Top 10 List of Innovative Ideas, Promotional Marketing News, The Right Product for the Job /

We start our year, as we do every year, at the PPAI Marketing Expo in Las Vegas.   This is where we get excited and motivated by finding new and unique ideas that we can integrate into our client’s marketing plans to help Get YOU Noticed! This year, we scoured the entire Million Square Feet

Top 10 Marketing Ideas found at PPAI 2012 and how they Get YOU Noticed! Read More »

10 Best Ideas we found at the PPAI Expo January 2011

Marketing, PPAI Expo Top 10 List of Innovative Ideas, Promotional Marketing News /

Every year we head to Las Vegas for the PPAI (Promotional Products Association International) to attend the industry’s largest Marketing Show in North America.  Our goal has been for the last 12 years that we have attended is to attend as many seminars as we can and speak first hand with many of the 1400

10 Best Ideas we found at the PPAI Expo January 2011 Read More »

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

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