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Getting YOU Noticed!

When Planning Your Marketing Strategy Use a Calendar, Not a Stopwatch!

Getting YOU Noticed!, Marketing, random thoughts /

I believe the old adage is “if you fail to plan, you plan to fail”.   Nothing could be more important to think about when developing the strategic marketing plan for your company. Too many times this year have I been brought in half way through a project that was all tactics and no strategy.…

When Planning Your Marketing Strategy Use a Calendar, Not a Stopwatch! Read More »

Subscribing to the KISS Principle

Getting YOU Noticed!, random thoughts, The Right Product for the Job /

How many of us have let good ideas get over thought and overworked only to have the end result never live up to expectations.    Here is a video that talks straight to this point. . . . [youtube]http://www.youtube.com/watch?v=xwqPYeTSYng[/youtube] The goal of marketers is to understand the end result required and then to build a

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Branding & Civic involvement. . . they don’t have to be mutually exclusive!

Getting YOU Noticed!, The Right Product for the Job /

I am a firm believer of giving back to the community.     We belong to a Big school, 550 kids with both an English and French track for education and a wonderfully active Parents Advisory Council. This spring, they decided to hold an outdoor carnival on the school grounds not only for the enjoyment of

Branding & Civic involvement. . . they don’t have to be mutually exclusive! Read More »

Event Marketing 2.0 — How to Boost Attendance Through Social Media

Getting YOU Noticed!, Promotional Marketing News /

CVENT is the largest event management software company in the US.    We have used their software countless times while attending and showing at conferences around North America. They have just written this EBOOK on how to boost attendance through social media. I hope that you find it as valuable as we have. This is

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Linda Reid, MLA and QR Codes – Helping to Get HER Noticed!

Getting YOU Noticed!, The Right Product for the Job /

Linda Reid, MLA, for those who don’t know her, has been (and still is) a great politician helping to represent the people of Richmond, BC. Linda’s team came to us looking for t-shirts that would represent her and her team well at the BC Liberal Convention in May 2011.    She is getting extremely involved

Linda Reid, MLA and QR Codes – Helping to Get HER Noticed! Read More »

Our Client was a finalist for the Premier’s Innovation and Excellence Award

Getting YOU Noticed!, Promotional Marketing News, The Right Product for the Job /

We were very excited to find out that our client, the BC Ministry of Health was a finalist fo the Premier’s Innovation and Excellence Award. [youtube]http://www.youtube.com/watch?v=0ghhHdfcc6s&feature=player_profilepage[/youtube] In the fall of 2010, our client came to us asking for ways to promote their new program- Caring About Food Safety.  They were looking for an economical and

Our Client was a finalist for the Premier’s Innovation and Excellence Award Read More »

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

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