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Kudos to the Promotional Marketing Industry

Brand, Branding, Company Culture, Customer Engagement, Customer Experience, engagement marketing, Getting YOU Noticed!, Marketing, Storytelling /

  The PPAI – Promotional Products Association International, is just launching a brand new, multi-year campaign called “Get In Touch”.   The goal of this campaign is to engage the greater marketing and advertising community so that they fully understand how promotional marketing can be used to augment their current marketing mix and help communicate their…

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If you have a great story, tell it in a compelling way!

Brand, Branding, Company Culture, Customer Engagement, Customer Experience, engagement marketing, Getting YOU Noticed!, Marketing, Storytelling /

I love when companies take the time to tell the values of their brand in a compelling way. Smuckers has done this in a simple, quiet and effective way that draws you in, engages you and walks you through their journey.   Are you taking the time to understand who you really are as a

If you have a great story, tell it in a compelling way! Read More »

Does that make you feel a little uncomfortable?

Brand, Branding, Case Studies, Customer Engagement, Customer Experience, engagement marketing, Getting YOU Noticed!, Marketing, Storytelling /

  IT SHOULD! If marketers are doing their job correctly, the client should always be a little uncomfortable.   It is our job to ask you the questions you have not thought about and get you to question what your brand, culture and value in the market really is and if it aligned to what

Does that make you feel a little uncomfortable? Read More »

New Ways We Can Help You Communicate Effectively!

Brand, Branding, Company Culture, Customer Engagement, Customer Experience, engagement marketing, Getting YOU Noticed! /

  WE WANT TO TELL YOUR STORY!   Everyone who has supported us over the last 8 years knows that we re-branded this January.   We could not have done it without your support. Your Brand Marketing came from the realisation that we are far more valuable to our clients when we provide marketing strategy and

New Ways We Can Help You Communicate Effectively! Read More »

What does exceptional service REALLY look like?

Brand, Customer Engagement, Customer Experience, Getting YOU Noticed!, Marketing, Tangible Evidence /

  In the 1980’s I worked as a busboy and then finally graduated to being a waiter at one of the best restaurants in Vancouver.   The place was small, exclusive and prided itself on its exceptional service and its loyal clientele. We had a gentleman who had his own table, his own wine in

What does exceptional service REALLY look like? Read More »

Ted Rubin “Change Your Outlook to Change Your Future!”

Brand, Customer Engagement, Getting YOU Noticed!, Marketing, Storytelling, Tangible Evidence /

  I was lucky enough to come across this YouTube by Ted Rubin and I wanted to share it as I agree with him in developing the human side of digital.    There are way too many companies that are focused on clicks, likes and the metrics behind them without taking the time to understand the

Ted Rubin “Change Your Outlook to Change Your Future!” Read More »

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

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