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What kind of information do you have on your customers?

/ Getting YOU Noticed!, Marketing, The Right Product for the Job / By

In today’s world of marketing, data is king.   The more information we have at our fingertips the better we can narrow the offer so that each person marketed to can feel that they are being talked to directly.

More than 10 years ago we were creating a birthday card direct mail program for a casino, the response rate, based upon variable offers was consistently in the 40+ % range.  Why?   DATA!!!!!!!!!!   We knew when these people came in, how long they came for, what types of games they played, how long they spent playing and how much they won or lost on a per visit basis.    If we were able to tie husband and wife loyalty cards together, the data was stronger and so was the response based upon being able to provide an offer that benefited both parties.

Think about how much information is available to you, as a business, if you take the time to collect and analyze it.    How much better could you forecast trends and pre-empt customers from shopping at your competition through timely marketing offers?

There is a story of a certain car company that “found” the leasing information for one of their competitors.   They not only had names and addresses, but they had colour, make of car and when lease was up.    The story goes that you would receive a direct mail piece that would have your name on it and it would say, wouldn’t you rather be in car brand X.    On the front would be a version of the latest model year of the type of car you owned, but their model.  I.e.,  if you had a red two door soft top, that would be the picture which would be on your postcard.    The call to action was strong and so was the response rate.    In other words:  great data +  great offer + great marketing program = great ROI!!!!!!!

Here is a great example that was done by a hospital group in the US.    They realized that there were other places for potential clients to go when they needed medical services, so they found a way to make it easy for people to think of them.

This is a variably printed fridge magnet.   70000 + were produced, each one has a different map that takes you from YOUR house to the closest facility that they own.    Think of what this does to the end consumer.   They have a visual on their fridge at any time that shows how easy it is to get medical help when needed.  Notice how each magnet is unique to the address it is being mailed to?  This is a true value add!

Variably printed magnets 750 pixels

Think of the options that are available using this technology and the variety of different businesses that could attract long term clients using this medium.    Yes, the cost per piece is higher than other mediums, but so is the return on your investment.    If you have a high life time value of every customer acquired, this is a marketing tactic that should definitely be part of your overall marketing strategy.

The next step in this process is the development of PURLS,  Personal URLs.   With this technology, you have driven your customer to a website that is specifically designed for them.   It allows you to cater your information to their individual needs and provide each and every client with offers that are relevant to them.

So take the time to understand what data you have on your clients, what data you would like to have and how that proper use of data can help develop your brand long term and see how we can Get YOU Noticed!

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

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