Colour is a very personal thing!
You and I can look at the same shade of purple and have very different emotional ties, triggers and memories.
When developing visual branding cues (notice I am differentiating logo from brand) it is important to do your research. Different colours say different things about your brand. Would we feel differently about McDonald’s brand if the logo was printed in bright pink, or if Starbucks printed their logo in orange and pink?
The images above represent the brand (although not at their best), but they are not the brand itself. The brand is the value that we perceive the company to have, it’s true beliefs and actions and what they truly do. The logos, and their colour schemes, provide visual cues of the brand and act as a point of recall, but are not the brand itself.
Below is a wonderful infographic that came from an article in Entrepreneur.com. It talks about how colour can change our perceptions of a brand and how well we recall it. If we do not recall the brand, we do not interact with it and the brand itself does not survive.
Let us work with you to develop your brand and it’s logo to better Get YOU Noticed!
Click on the image below to be taken to the full article.