Have the Olympics lost their Marketing Luster?

Brand, Branding, Customer Engagement, Customer Experience, Marketing, Storytelling /

  Today is the opening ceremonies for the 2016 Rio Summer Olympics and quite frankly, I am not sure I am going to watch at all. From a brand perspective, the Olympics has done nothing to endear itself to the general public.   With more and more sports being competed in by true professional athletes,…

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