Your Brand Marketing

CLICK HERE to sign up for our weekly communications newsletter
Menu

QR Codes: Great new opportunity for you!

/ The Right Product for the Job / By
Sometimes, it is just best to share someone else’s ideas.  Here is a recent article by Paul Kiewiet, MAS talking about the power of QR Codes and how they can be used to promote and market your business.  

We are having great success with using this technology for our clients, the possibilities are endless. . .
Have you seen these cool little blobs starting to show up just about anywhere?  The one on the left is a Quick Response Code or QR code and they are bringing new relevance to lots of old media.  The other is Microsoft’s version called a Tag.  Both are open-source (which means they are free) and you can create them for a variety of uses.  QR codes connect the real world with the digital world and are something that you can use for your clients by printing them on promotional products.
These crazy little codes turn smart phones into scanners and can direct the phone to a website, to a YouTube video, to send a text message, to make a phone call, to play a game, to complete a story and to make a special promotional offer.  I’ll brainstorm more ways in this article and hope you’ll share some ideas as well.  First, here’s where you can learn more about Microsoft tags, where you can make your own custom tags like the one above on the right that I created and will deliver you to my Twitter account; http://tag.microsoft.com/consumer/index.aspx.  You can also get the app for your smartphone at that address or by searching for code readers in the App Store.  For QR codes, here’s just one source for a generator; http://qrcode.kaywa.com/.  If you like to shorten up URL addresses using www.bit.ly, you’ll find that it will automatically generate a QR code for you along with the shortened web address.
How many ways can you come up with to use QR codes or tags?
1.  Record a case history for a promotional product and talk about how your client can use the product.  Give information on lead times, imprint options and specials and post it as a video on YouTube.  Create a Code for the web address, print it out and put it on the product samples that you give to your clients and prospects.
2.  Want to sell martini glasses or coffee mugs?  How about putting a code on the product that shows how to mix the perfect martini or brew the perfect cup of Joe?  Or lead them back to a page on your website, or to your favorite supplier’s website.
3.  Surprise your client with a code that delivers a special message, a surprise bonus or a special offer on their next order.
4.  Selling your home?  Selling a car?  With a QR code you can deliver video highlights to enhance your sales efforts.
5.  Have your client put codes on promotional products that deliver special offers, sales and extras.
6.  Your radio station client could deliver genre specific music, on air personality greetings, special messages.
7.  Put them on promotional products given away at events, concerts and festivals with links to videos or free MP3 downloads.
8.  Have a Code that brings up a Call Me or Email Me prompt right inside the devise that can turn that into action!
10. Put codes on your catalog pages so you can point out great ideas for applying the product, using the product or specials on the products.
11. Codes can be printed and even embroidered onto apparel.  Think of the possibilities!
12. Instant Comment Card or Instant Survey!
13. Your code becomes an instruction manual.
14. Put it on your business card and have it link to your phone, text message, your website or your LinkedIn, Twitter or Facebook page.
15. Create a V-Calendar event to confirm an appointment, webinar, teleconference or meet up.

 

 

Paul A. Kiewiet  MAS CIP CPC
BrandKiwi, LLC
1600 S. Indiana Avenue #1902
Chicago, IL  60616
Office:  312-583-9616                 Cell:  269-806-4489
[email protected] http://www.create2bgreat.com

 

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

Join our weekly newsletter to get tips and tricks about effective corporate communication
Sign Up
Join our weekly newsletter to get tips and tricks about effective corporate communication
Sign Up