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Permission-Based Marketing for Trade Shows: Are You Legal?

/ CASL- Canadian Anti-Spam Legislation, Getting YOU Noticed!, Marketing, The Right Product for the Job / By

CMYK Solutions was recently featured in a podcast on CASL – Canadian Anti – Spam Legislation.

To listen to the PODCAST:

This is part of the Trade Show Insight Podcast Series by Marlys Arnold.

If you think collecting names at a trade show automatically gives you the right to start sending bulk e-mails to that list, think again!

With the implementation of stronger anti-spam laws, there are some permission-based marketing principles you need to put in place, whether you’re an exhibitor or a show organizer. Click the play button at the bottom of this article to hear guest experts Ben Baker from CMYK Solutions and Fred Tremblay from Event Technologies share insights on:

  • What the new Canadian law means for communication with attendees (even if you’re not based in Canada)
  • Why show managers must be careful how they allow exhibitors to contact attendees prior to the show
  • Why sharing e-mail addresses can be extremely risky business
  • How to insure your list members have given you the legally-required permission to contact them
  • What needs to be included in every e-mail you send

Here are links to additional articles mentioned during the interview:

Disclaimer: We are not attorneys, so this discussion is provided for informational purposes only and shouldn’t be construed as legal advice. We recommend you consult your attorney to determine whether your communication systems and practices are in compliance with the laws.

BenBaker

About Ben Baker:

With nearly two decades of experience in print, direct mail, non-disclosure printing services, and promotional marketing, Ben Baker’s goal is to help people communicate effectively and get noticed. As president of CMYK Solutions Inc., he believes that marketing needs to be integrated in order to achieve goals and support brand objectives. That said … there is no such thing as a wrong channel, but possibly channels that are wrong for you to best demonstrate your value to your intended audience.

You can connect with Ben via the CMYK Solutions website.

Fred Tremblay

About Fred Tremblay:

Fred Tremblay has over 20 years experience in the trade show industry, and has been in the software business since the 1970s. His management experience includes time as an independent consultant in the high tech industry and two years as Executive Vice President of the 1994 World Cup Organizing Committee in Los Angeles where he learned the sponsorship business from the world’s best. He’s now the VP of Development for Event Technologies, a full-service provider of systems to help exhibitors and show organizers get more value out of their trade show investments.

Get in touch with Fred via the Event Technologies website.

Posted in Essential Tips, Expert Interviews, Podcast Episode, Tips for Show Managers, Tools for Exhibitors By Marlys Arnold On January 21, 2015
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  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
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Our expectation is that we will release your episodes monthly.

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