I love when a campaign comes together and the creative hits its mark. All too often campaign creative leaves you guessing what the key message is, what is the call to action and why you should care. Here is an amazing concept campaign by www.rescuescg.com [youtube]http://www.youtube.com/watch?v=Eq7C81GaCHg&list=PL94E00967B97F0C0A&index=1&feature=plpp_video[/youtube] I think they nailed it. This video…
Great Way to Use Video in a Campaign! Read More »
I love being associated with people that are considered experts in their field. It allows me to utilize their expertise to make the work that I do for my clients more successful. In an online discussion group that I belong to, the following question was posed today: If I give a product to a
“NO” – giving a product to a child does not make it a children’s product. Read More »
I personally love January. There is always something exciting about the turning over of a new year that makes me take stock of where I am personally and professionally, evaluate critically, adjust and move forward. We all need to take time every so often to take stock of our brand, our marketing strategies and
The Promise of a Brand Read More »
We start our year, as we do every year, at the PPAI Marketing Expo in Las Vegas. This is where we get excited and motivated by finding new and unique ideas that we can integrate into our client’s marketing plans to help Get YOU Noticed! This year, we scoured the entire Million Square Feet
Top 10 Marketing Ideas found at PPAI 2012 and how they Get YOU Noticed! Read More »
As the song from Rent goes 525 600 minutes, how do you measure a year? I measure a year by looking at what were my goals in January and how successfully have I achieved those goals come December. The questions I ask at the end of the year are: Am I happy with what I
Sometimes it is good to look back to move forward Read More »
Interesting articles abound right now. One that particularly caught my eye was a firm that is looking to implement a “zero email” policy. This has me thinking. In a world that is constantly evolving technologically, at an alarming rate, how do marketers clear through the clutter, align themselves with the right platforms and
Technology Shifts Demand We Communicate More Effectively Read More »
One of my guilty pleasures is that I post quite frequently on a Linkedin Group that has some of the brightest minds in the Promotional Marketing Industry as part of its membership. These are major suppliers in the industry, top rated marketers and trade organization executives. What I like about this group is that
Understand the Value of Multiple Marketing Tactics For Better Brand Awareness! Read More »
Like most morning, I wake up to Seth Godin. I love his blog posts, they are short, easy to read and thought provoking. The fact that they are even easily viewed on my blackberry is an added bonus. This morning, Seth got me thinking with his post Accentuating Differences. When I get
Do you know who your biggest competitor is? Read More »
Every once in a while I come across something so great that sharing it is a natural. I was speaking with a client of mine the other day and they said that they are putting far more weight in their evaluations on the social responsibility of their vendors. So I obviously asked the question, how
How do you know how social responsible your supply chain is? Read More »
This year I have posted a few blog posts on the CCPSA, the Canadian Consumer Product Safety Act. This Act, like it’s American counterpart the CPSIA, Consumer Protection Safety Improvement Act, was designed and enacted, amoungst other things, with children’s safety in mind. It was designed to bring about new regulations that better
Did you know your promotion was considered a child’s toy? Read More »
