Ok. . . we are almost there. We have decided to proceed, figured out what is important to us, found a partner, gone through Insight and Discovery, defined the brand and named it, created the branding package and now . . . we are ready to plan the brand launch! The brand launch is…
Branding Step by Step – Episode #7 – Getting Ready for the Brand Launch Read More »
We are all bombarded, every day, with more images and noise from advertisers than we are even aware of. Too many people do not think about how their brand will be perceived long term by the ads that they put out. Does the ad reflect your brand positively? Can people relate to it?
Advertising that makes you THINK! Read More »
Now that you have gone through picking a branding partner, gone through “Insight and Discovery”, developed a brand name and culture, it is now time to create the logo and brand identity. The logo is an important part of the brand, but in itself, it is not the brand. It is a place holder. Something
Branding Step by Step – Episode #6 – Creating the Brand Package Read More »
Understand the Data. Once you finalize Insight and Discovery the next step is understanding the data. This is where a branding company earns their money. It is how well they can interpret the information given to them and lay it out in small simple chunks that become the footings that the brand will stand upon.
Branding Step by Step – Episode #5 – Defining and Naming the Brand Read More »
Welcome back to Branding Step by Step. We left off late last year talking about finding the right partner. Today we are talking about Building a Detailed Blueprint. At the beginning of the process, take the time to work out a documented scope of work with your branding partner. What you expect, what they
Branding Step by Step – Episode #4 – Starting the Process Read More »
Most companies do not have the resources to rebrand internally and even if they do, it is not always a wise decision. Rebranding a company is about asking the hard questions and getting the answers. It may mean making people feel uncomfortable, because you have asked them something that they had never thought of. Do
Branding Step by Step – Episode #3- Finding a Partner Read More »
We believe that Promotional Marketing, when used correctly, is a valuable tool as part of your overall marketing mix. When the promotion supports the brand, it is seen as valuable by your audience and sends a strong call to action that supports your overall campaign. If done correctly, it can extend the life of the campaign and work as a
Did Your Last Promotion Hurt Your BRAND? Read More »
Seriously, why don’t we talk anymore? As a society we have become so wrapped up in technology, that the art of conversation; asking questions and listening, is becoming a dying art form. Marketers today seem to have lost the ability to understand what they are truly marketing. Today, you seem to get gold
Why Don’t We Ever Talk Anymore? Read More »
We were very lucky to stumble across this webinar put on by Twitter and Hubspot last week. “You’ll leave this webinar with an always-on marketing strategy that takes advantage of Twitter’s unique capabilities. By growing a community that’s primed to respond to your promotions and offers, you’ll be be ready to tap into the huge
Growing your Twitter Community through adding Value! Read More »
Thankfully, it does not happen often, but when it does, it can be one of the scariest words that any marketer can hear. . . PRODUCT RECALL. This morning, we were notified (through the industry) of a recall on baby clothing from one of the industries largest suppliers. Thankfully it had nothing to do with
A Marketer’s Worst Nightmare- Product Recall Read More »
