So the client asked me. . . where should I focus my marketing efforts? I am amazed how differently I answer this question with my different clientele. The quick answer that they all get is no matter what anyone has told you. . . there is NO SILVER BULLET! The long answer starts with…
So the client asked me. . . where should I focus my marketing efforts? Read More »
Last week, the Association of Integrated Marketers held a luncheon in Vancouver to talk about CASL- Canadian Anti-Spam Legislation. This “NEW” Anti-Spam legislation covers all types of electronic communication comes into affect in Canada July 1st 2014 and we wanted to make sure that we were up to date with any last minute changes
Stroll for Liver June 15th, 2014 (Sunday) from 9:00 am – noon Garry Point Park, Richmond Dear friends, family, colleagues and clients, As an incoming Board Member of the Canadian Liver Foundation, I am asking you to please join me in supporting the Foundation’s 2nd Annual “Stroll for Liver”, a family walk to raise
Come Join Us on the Stroll for Liver, June 15 2014 at Gary Point in Richmond, BC Read More »
As the avenues available to us to communicate our brand have been increasing exponentially, I thought it was a good time to take a moment to audit how our business communicates, what it communicates, where it communicates,to whom and if the message was consistent, effective and acted upon. This blog was sparked from that
Communicating Consistently . . . NOT a simple task! Read More »
This was a very strange January for me. Not since the birth of my son, a decade ago, have I missed the PPAI Expo in Las Vegas. Yes, PPAI is the largest expo in the Promotional Marketing industry, but that is only one of the many reasons that I go every year. The
PPAI Expo. . . With a Little Help from my Friends! Read More »
It is amazing to me how many companies spend money on marketing without a strategy. They tend to be reactive instead of taking the time to understand what they are truly trying to accomplish and then developing a plan to achieve their goals. Recently, I sent this email to a client to have them look
Are you asking the right questions? Read More »
This January (2014), I got to do something I have not done in a while. I was asked by a government client to come in and give a live webinar on How to Effectively Market in 2014. The webinar went really well and at the end there were some great questions and interaction amoungst
How to Effectively Market in 2014 using Webinars Read More »
Direct Marketing, no matter what you hear around the water cooler, is not a dead medium. . . not by a long shot. Like all other mediums out there, it has it’s place and should not be over used, but given the right audience, message and product, direct marketing can be as powerful an
Direct Marketing as Tangible Evidence Read More »
I think the message in this video is timely, relevant and thought provoking. Sometimes just letting a video speak for itself is best. Please take the time to watch the entire 15 minutes. . . it is time well spent! Here is wishing everyone peace, prosperity, health and happiness through this holiday season and
Scott Stratten – Keep Going Until We Stop Read More »
I have been part of several conversations with clients lately about brand. My first question to them is what is their passion and how do they currently communicate it? Brand needs to be the essence of who you are as a company. What you believe in and what you are passionate about has
How do you Communicate your Passion? Read More »
