Your Brand Marketing

LBL Joshua B. Lee | Human Connections

 

We can’t please everyone. But deep inside, as human beings, we often do things that contradict this popular saying because we want to be liked by everyone. We desperately crave positive human connections. In this episode, our guest Joshua B. Lee, an entrepreneur, business owner, author, coach, and marketer shares his belief that the best way to progress is by being true to yourself no matter what comes your way. Being too cautious on what others may react and think based on your actions will limit yourself to bring your truest potential, may it be at work or in personal relationships. Stay tuned to know why this will also affect your work-life balance.

Listen to the podcast here:

Balance Is Bull$hit With Joshua B. Lee

[00:01:02] Welcome back, my wonderful audience. Thank you for coming back week after week. I love the fact that you guys have conversations with me, that you email me at Ben@YourBrandMarketing.com. You tell me on social media, mostly on LinkedIn, what you think of this show, what you like, what you don’t like, and what you want to see next. That always gives me the impetus to bring amazing, wonderful guests to the show.

[00:01:26] In this episode, I’m going to have Joshua B. Lee. He goes by Josh, but the LinkedIn persona is Joshua B. Lee. We got to get that right, so you can find him on LinkedIn. He is the author of a book called Balance is BullSh*t. It’s why work-life balance is a myth and we’re going to talk about that. We’re going to talk about human-to-human engagement and creating real conversations. Josh, welcome to the show.

[00:01:55] I’m excited to be able to have this conversation and hear the feedback as you said from everyone on LinkedIn because that’s what I hope for the same time. Everyone reading, I hope that you reach out to Ben. Tell us what we talked about and reach out to me too because you and I already had an amazing conversation like our pre-conversation about this. I can’t imagine what we’re about to get into now.

[00:02:15] If we get into things that we get a little bit raw, politically incorrect in somebody’s viewpoint, it’s never meant to offend. It’s meant to sit there and say, “This is our point of view. This is something that we’re thinking about. These are challenges that we have.” We get that everybody’s different. We get that we’re dealing with human beings, but when you’re dealing with human and human engagement, when you’re creating real conversations, we need to realize that not everybody thinks and reacts the same way. I want to have that conversation. Why don’t we start by you giving me an idea of what brought you to the table? Where did you come from and how did you get to where you are now?

[00:02:57] It’s an interesting story. I could easily go back all the way into an elementary school where my mom and dad were like, “I got in trouble for selling candy out of my locker,” but that’s a long story.

[00:02:15] That was entrepreneurial.

Joshua B. Lee is the Dopamine Dealer of LinkedIn. Click To Tweet

[00:03:11] Very entrepreneurial starting out. I started my first company several years ago, in 2002, 2003, in the online advertising space. I was blessed and cursed to be able to have clients that were fairly well-known at the time, like MySpace, Google, Yahoo and being able to monetize a lot of the internet. As I said, bless and curse. I was in my early twenties. It’s amazing to have those clients but at the same time, as a young man in this world or back then, make a lot of dumb mistakes. I learned a lot about that work-life balance and what it was and what it was not. That’s what led me now from building multiple different companies and going through a divorce, resetting my life at 36, and restarting with a little bit under $1,000 to my name and my parents’ house.

[00:04:07] I was hoping that it wasn’t a one-room house.

[00:04:09] No, they would let me in there. My parents liked me. I’m an only child, but I can tell you that you don’t get away that much.

[00:04:17] My parents got divorced in ‘92 while I was away in university. Both of them made the point that says, “We have no room for you to come home.” That was made perfectly clear to me by both my parents. “You’re on your own. When you graduate, you’re going to find your own place to live because there’s no room for you to come back.”

[00:04:39] I thought the same thing and I truly was blessed to be able to have that opportunity that they did take me back in because I was trying to be able to save my children at the time because the lawyers were going into like, “This is going to take three years,” because I was running ten companies at the time. Honestly, it was a mess overall because I was doing that, which led to the divorce. I wanted to be able to realize that we can almost make more money. We can’t make more time. That’s what I was trying to achieve by walking away from everything and restarting that life.

[00:05:11] We all have resets. We all have gone through periods of our life where things have not gone the way we plan. We all make plans then God laughs. I truly believe that the world is in such a place where we sit there and go, “Here is an idea. Here’s a plan. I’m going full guns out. Everything’s working properly. Everything’s great.”

Balance is Bullsh*t: How to Successfully Integrate Work & Life

All of a sudden, out of nowhere, something hits us. We have more people that know, like and trust us. We can rely on people, whether it’s family, friends, or a great boss. Somebody that you can sit there and say, “I’m hurting. I’m in trouble. Something happened. My life is not going the way that where. I need help.” The fact that we have those people in our lives that can sit there and say, “Let me let you walk on my shoulders for a bit,” and have those people in our lives. Those are the amazing people that we’ll never forget.

[00:06:13] You’ll figure out how they shake out too when the money goes away. As I was going through, outside looking in, everyone’s like, “He’s living the perfect life. He’s got the house, the kids, the money, the business and all other stuff.” My relationships are monetary. I was 45 pounds overweight. I had no vision about where I was going. I knew where I was at. Everything was this work in play. This work-life balance that we were trying to achieve.

Towards the end of it, once I did that reset, a lot of people disappeared out of my life because I wasn’t paying for things anymore. This is a hard lesson for me to learn. My perception of everyone else’s perception of me is what was driving me crazy. I want everyone to understand that our perception of other people’s perceptions is usually what drives everyone crazy. We can have no clue what someone else’s perception misses unless they tell us.

[00:07:11] We ask them.

[00:07:14] The problem is half of us don’t ever ask. I was all like, “Everyone perceives me as this still,” but I wasn’t that person. It was still driving me down not until I went in and I went to some of my closest friends and said, “This is what happened. This is where I’ve been. This is where I’m at.” They’re like, “We know. We’re only waiting for you to be able to realize it and tell us. We got you.” It was amazing how my life shifted the next day. That weight that I had on my shoulder. I’ll tell you as men, as entrepreneurs, as humans, that we put on ourselves to be able to hold this weight by ourselves is so heavy, but when you release that, it allows others in. It’s amazing how it can change your life.

[00:07:56] That’s the trick. More men than women. Women are great women. A lot of men too are able to ask for help a lot easier. They’re able to sit there and lean on their friends. For a lot of guys, we’re taught that our job is to figure it out. It’s to make it right, to suck it up, to move forward and that’s it. That’s a hard thing to break. I take it from a personal point of view. I’m sure you do as well, that we all sit there and say, “We can’t let other people see our weakness. We can’t let other people see that we’re hurting, imperfect. That we have challenges like other people,” because we’re the person, in our mind, that they’re the ones that are looking up to. We can’t let people down.

The problem is everyone's so scared of being loved or hated. Click To Tweet

People are far more perceptive than we give them credit for. People are far more intuitive than we give them credit for. The more we can sit there and say, “I’m a leader. I’m a father. I’m a husband, I’m this, that and the other thing. I’m not perfect.” I have no desire to be perfect. I’m never going to be perfect. There is no such thing as the perfect life.

The more we can figure that out, the better off we’re all going to be. What brought you there? What brought you to the Balance is Bullsh*t and to write the book and rewrite the book and have those conversations to get it to the point where you’re sitting there going, “This is why I believe what I believe.”

[00:09:30] The book was based on what I was going through. I remember the reason why I started even had the book of mine and wanted to go through it. When I had my son, I stopped going into my office and wanted to be a stay-at-home dad. Not stay at home. I still worked at the house, but I wanted to be around. I didn’t want to be that absent father. When I was at the house, I always had my office doors open, no matter how young my son was. I always wanted him to be able to hear the things that I was saying because if I couldn’t say them, no matter what age is in front of him, he probably shouldn’t be saying them at all.

At a certain point, my office doors shut. I remember with everything else that was going on in my life and that office not only became a sanctuary for me but a coffin. I would stare at the wall, day in and day out as the company ran. Luckily, I had enough amazing people to keep the company running, but it contemplated my own life.

Not until a good friend of mine knew what I was going through gave me permission to take my own life back and give to my former, my ex, her life as well. Did things start changing? That’s where the book goes through because, like you said, we’re taught so many things. All these things that I was holding on to that I tried to “shield and protect the family” from that I was going through were weights that were hitting on me that were honestly affecting a relationship and other things.

I’m not going to say that it was all me or her. It was mutual that went through. This is what pushed me to write the book. Honestly, I didn’t write the book for anyone else other than me because I wanted to go in and share all the things. I was taught that if I told someone that I made a $1.3 million bet on some software that ended up costing me almost $10 million over the year. People would go, “I’m not doing business with Josh. He’s crazy.” I made that bet at the casino in Vegas at the Palms Casino. I was at the Playboy Hotel. I was with a buddy of mine and I was doing stupid guy things, which is like, he sold his company.

LBL Joshua B. Lee | Human Connections
Human Connections: Our perception of what other people’s perception is, usually drives everyone crazy.

 

He’s like, “I can sell you the source code for this.” We’re sitting there trying to measure who’s bigger and stuff like that on the card table. I’m like, “Sure.” I did something without due diligence. I made a decision. Not being able to show our weaknesses, but also I was taught and raised in Texas, “You’re a man of your word.” When you tell someone they’re going to do business with them, you continue to move forward no matter how it shakes out. These were things that I shared, like going through that. I was like, “Maybe if I open up,” and I’m more vulnerable about some of the “mistakes” that were learning opportunities for me. Maybe it’ll help somebody else. That’s where the book was born.

[00:12:17] I think most good books, at least, are more lethargic for the person who’s the author. Allow us to create insights into our own souls than they are for other people. We want to share the information. I’m the same way, but I find that a good, well-written book gives you a view into somebody’s soul. What are the things, the lessons that they learned? How did they move beyond the ashes and rise again and the lessons that they learned from it?

That’s the magic. We need to permit ourselves to fail because we’re all going to fail. As I tell every customer, “Today, you love me. Today, I am the best person. You love me. You think that it is. Sooner or later, I’m going to make a mistake. The difference is if I make a mistake, I’m going to tell you I made a mistake and we’re going to fix it together.” For me, that’s the important thing. For people not to see me as infallible, I’d rather be known as somebody that’s going to own up to my mistakes, fix them, and make things right.

[00:13:30] I think a lot of those things too. I love how you say that because it’s important for people to realize how I was able to stay in business. I had many people in the online advertising that they were the one-hit wonders. They made a whole bunch of money. They screwed people over. They left was because I always answered the phone. I owned my mistakes. I own whatever happened, went through. We went through a whole bunch of different things throughout those years. The crazy thing is I knew what to do in that in business. I forgot to do that as a person. That’s some of our upbringings that we’re taught as men, then you add the entrepreneur thing on there as well, which puts you. As most people go, “I’m in the silo. I’m all alone.” We’re not. There are many of us. We only have to be able to open up.

[00:14:17] Let’s push that into creating real conversations because I’m a big believer now that people are terrified about having real conversations, whether that’d be on social media, on the phone, on Zoom or wherever it is. People are afraid to let their real soul out and say what they want because in a world of diversity and inclusion of political correctness and stuff like that. All that stuff to a point is important.

Don’t get me wrong. Certain things should never be said and are not acceptable, but we get to a point where the question is, “Can I say that? Can I say the word BS?” For people who are offended about BS, sorry, the book is called Bullsh*t.” We need to be able to sit there and say, “I disagree with you vehemently. I don’t agree with what you say and this is why it is. For it to not be seen as a personal attack but to be seen as you disagree with a person’s point of view. Those real conversations are becoming more challenging for people to have.

It is so much easier to be a hundred percent you. Click To Tweet

[00:15:28] This is what we have to realize. No matter what we say, no matter whatever conversation, how people make decisions. This is the biggest thing that people don’t understand. People make decisions no matter how we are as human beings. We make decisions based on some degree of love or hate. We are emotional beings and that is the only way. We do not make decisions on being indifferent towards something. If you are indifferent in a conversation, online or in a relationship, all you’re doing is wasting their time and yours. That’s the one resource we do not get back. Once we realize that we have to be who we are and that people will love us or hate us as long as we are real, we can move forward. The problem is everyone’s scared of being loved or hated. Both spectrums, but it’s going to happen.

[00:16:19] There are people that love me. There are people that hate me and that’s reality. The truth of the matter is, of the 7.5 billion people in the world, 99.999% of the people don’t even know they exist and probably never will. “I’ve got a healthy social media following. There’s a lot of people that follow me.” Great. However, it’s insignificant based on what the real world is and the number of people that are out there.

I can only help so many people. I can only solve many problems. I need to sit there and say, “This is what I stand for and what I believe. This is the work that I do and I don’t do. If I can’t help you, I’m sorry. Let me point you to somebody who can.” There are not enough people out there, as you said, that are willing to say, “This is who I am, what I do and what I believe.” Accept that and realize that some people aren’t going to like that.

[00:17:18] It is much easier to be 100% you all of the time on and offline. Try to remember who you’re supposed to be. It’s like we’re introduced, “Joshua B. Lee is the online persona.” It’s no different than who I am offline. It’s basic for SEO purposes. People know who I am and be able to search. Outside of that, I’m not trying to be anyone different. I show up. No one’s watching this now. I’m wearing a t-shirt. We’re hanging out. We’re having a good conversation.

I’m not going to put on a suit and tie and be like, “Look at me.” There are these things. I remember this one time. My wife, who now is my business partner, before she came on with StandOut Authority, I talked to her. I tell the clients because I have worked with some amazing individuals that are very well-known. In my world, they are well-known. If I said their names, people would go, “You work with them. That’s amazing.”

If I go outside of that because she worked with Microsoft and Gartner and these big companies. She goes, “I guarantee you if you go in and say ‘Dan Sullivan, Joe Polish or John Maxwell,’ they’re going to be like, ‘Who?’” Maybe John Maxwell. More people would know him. For the most part, because your world is small, we can realize that you can be the best of your world, and that’s okay. You can be amazing. Outside of your world, people might not know you and that’s okay, too.

LBL Joshua B. Lee | Human Connections
Human Connections: When you tell someone they’re going to do business with them, you continue to move forward no matter how it shakes out.

 

[00:18:50] People out there have no idea who Joe Rogan, Tim Ferriss or Seth Godin. These are people with millions of followers. I will guarantee you. A good portion of the world has no idea who these people are without context. The truth is, even those people at that level, which is beyond where you and I are. There are people who like them and people who don’t like them. It’s not going to keep them from being who they are. They’re not going to sit there going, “I’m going to change my persona because Ben Baker doesn’t like me. I’m going to move on because this is who I am.” We need to be at that level. It doesn’t matter if we have 5 friends or 5 million friends. We need to be who we are.

[00:19:47] If you want to have superfans, you’ve got to have haters. You’re not going to ever have superfans without haters. I’m sorry to say it. What you’ve got to be able to deal with those haters, you’ve got to drink that haterade. Get to drink it down because that’s the only way for people to be able to stand up, but like, “I don’t like what he says about Ben Baker. I’m going to stand up for him.” There’s your superfan because now they’re like, “Why align with them?” Now someone else is saying. That’s the only way we can truly be able to go in because if you don’t have haters, you’re not being your true self. You’re not being polarizing. You’re not sharing because, in this world, it is a fact that I promise you. If you show up 100% of who you are, you are going to be people that do not align with you and that’s okay.

If you never have anyone that’s ever written a bad article about you, said something or commented on your post, but I know, then guess what? You’re not showing up. I’m sorry. You might not like me for telling you that too, but that’s of sheer fact. We live in a world, but that’s how things are. People have their own opinions and everyone’s allowed that.

[00:21:16] I forget whose quote it is, but somebody says if you want everybody to love you, sell ice cream. The truth of the matter is there’s going to be somebody that wants a rocky road and you’re out of rocky road that day. There’s going to be somebody that’s going to hate you because you’re out of rocky road. That’s the world that we live in. We need to get to a point in our lives where we’re comfortable with that.

That’s a difficult place for most people to realize there’s somebody out there who dislikes me. There’s somebody out there who may not hate you but doesn’t want to be in the same room as you or doesn’t want to drink your Kool-Aid or listen to what you have to say because it doesn’t resonate with what their worldview is all about. There are only two ways that you can do that is AB vanilla. If you can be vanilla and you’re basically nobody to anybody because you’re not offending anybody. Nobody hates you, but nobody loves you.

You can be that person in the office that says, “I disagree with something and this is why.” It’s not about raising your voice, not being bombastic and not being argumentative. It’s about giving that logical opinion about why you disagree with the conventional opinion that everybody else has and being able to sit there and go, “Because of this and this, this is not going to work.” People will respect you for it. Some people may not like it because you told them that their baby is ugly. If it’s an ugly baby and nobody steps up and says that baby is ugly, everybody’s going to continue to say, “That’s a wonderful looking baby,” and the world isn’t going to agree with you.

You can be the best in the world. Click To Tweet

[00:23:02] That’s the only way we can create change. You’re 100% correct in that because I think entrepreneurs have more ability to be able to change the world than anyone else. As human beings, we all have the ability to be able to make changes and shifts. We have to be able to be confident, but there’s not enough doing that. We see this time in, timeout all the time that people are sitting back like, “I can’t believe that happened.” Did you say anything? Did you do anything? No. I didn’t want to cause waves. That’s the only way.

Look at the Grand Canyon. It was a river, a very small stream that we created over time that created a great massive shift in the world that created that Grand Canyon. It didn’t happen. Each one of us is a ripple in this world. All these ripples add up. Every ripple can become a tidal wave. We’ve got to be at multiple ripples to be able to do that. That’s how we can create that change and that’s what we have to understand. Everyone has power. Do you choose to use it day in and day out?

[00:24:07] You may not change the world, but you’re going to change your part of the world or at least influence it either positively or negatively. Every day, you have the ability to either positively or negatively change the world around you. It’s up to you to decide which way you’re going to go, but either way, you’re going to leave a ripple.

We’ve gone through this in a bunch of different ways. My question to you is how do we get to help those people get out of their shells and realize that their opinion matters? That’s what it all crux down to it is for you to believe that whoever you are, whatever you do in the world, you have an opinion that matters. Your voice has as much residence as anybody else’s. How do we help these people find their voice and be better at who they are?

[00:25:04] Let me lay it out like this because this is an easy thing that I started doing to change who I was, working with my clients, and talking about in the book. The biggest thing that I think is the average person does not end their day feeling accomplished. It’s rare. How we go to bed is how we wake up. If we go to bed feeling unaccomplished, we’re not going to wake up with excitement and joy to start the next day, be able to be that voice that power of change.

What shifted me was not only how I go to bed but how I wake up. When I wake up in the morning, some of the first things. Most things they do is they reach for their phone, most people. The first thing they do when setting precedents is that the outside world is more important than them. Everyone is giving your power away. The world didn’t stop spinning. The world isn’t on fire. Your business didn’t explode. You would’ve got a call for that. I promise you’re not going to find it.

LBL Joshua B. Lee | Human Connections
Human Connections: People make decisions, no matter how we are as human beings, we make decisions based on some degree of love or hate.

 

[00:25:58] 3:00 in the morning, your phone would ring.

[00:26:02] If something traumatic happens, your phone’s going to ring. You’re not going to find out an email that your company went under. It’s rare that’s going to happen. You’re probably going to get a phone call or something happened dramatically in your life. It’s okay to give it a little time and don’t reach for that phone. As we’re going to go on, I start my day every morning by not reaching for my phone for that first two hours. However long you can be able to do it and invest myself through meditation, journal, spending time with my kids, and working out. Being able to give myself that power to be able to go through days is a massive shift.

How will I be able to make sure that I finish my day feeling no matter what is what I do next after all that. I reached for that phone, the first thing I did was turn the video camera on. We all have a phone now that has it. I’m sure at some point in time, you’ve made a to-do list. Most people have. What’s the value of that to-do list once you’ve made it?

[00:27:06] To me, it’s being able to accomplish it. It’s to sit there and say, “These are the goals. This is what’s important. This is what I need to accomplish,” and then be able to take things off one at a time. To be able to sit there and say, “Of the 6 or 8 things that I need to accomplish, I was able to get the big rocks done.” I’m a big believer in going for the big rocks, get those, then we’re going to go small rocks all the way down to the sand at the bottom of the barrel.

[00:27:33] A lot of times, for a lot of people, they wrote it down on a piece of paper and the value of that piece of paper is still a piece of paper. It doesn’t hold them accountable. It’s some words on a piece of paper. That’s where I want to be able to see people’s shifts. With my phone as a human, the more that we use our senses, the more it engages us. How do we do that? I pick up my phone and I think of five things that I need or can’t. I switched it a little bit because I still make a list of the big boulders, like you said. I want to make sure that I feel I get that accomplishment each and every day.

What are the five things that I know? I start off low and then we continue to graduate up. I can accomplish the five things no matter without a shadow of a doubt that day. Is it waking up, giving my kids a hug, walking the dog, being able to go through or do two pushups? Starting somewhere to be able to change. I’ve got people that are like, “I said I’m going to use the restroom once a day.” If you accomplish that, that’s good. That’s healthy. These are the things like picking your phone and saying, “Josh, you are going to do X, Y and Z.” At the end of the video, I go, “Josh, congratulations on accomplishing what you said you were going to do now.”

If you don't have haters, you're not being your true self. Click To Tweet

The beautiful thing about this is, I’ve recorded this. At the end of the day, before I go to bed. I watch that video again. I can hear myself. I can see myself because we hold ourselves more accountable than anybody else in this world. We can accomplish these things for ourselves and feel like we are accomplished with ourselves. We can tell ourselves something. We can tell anyone anything. It won’t hold us as much. You’re going in. You’re practicing being able to speak to yourself, so it helps you be able to speak to the world. You’re being able to see yourself every single day. “Ben, congratulations on accomplishing the goals that you set out for now.”

You go to bed and you wake up the next day. You have more energy and more spice. You have more intensity to be able to start that next day and start changing the world. That’s a little something that I do on a regular basis. It has shifted in giving me more perspective on what I need to accomplish each day and be able to talk to others and be me 100% of the time.

[00:29:41] Do you think that people put too many things on their to-do list keeps them from being the person they need to be because they’re inundated that they don’t focus on the things that they can do. They focus on the things that don’t happen.

[00:29:57] That’s the whole thing. It’s the holy grail. We want to put it up there, put it on a pedestal and it’s better to covet something and appreciate what it is than achieve it and realize that it wasn’t what we had hoped it to be. As human beings, it’s better to covet what might be rather than to try to achieve that and realize it wasn’t all we thought it was going to be and be let down.

[00:30:20] I want to be mindful of your time, which is important. I want to sit there and say, there are two more questions. In terms of human-to-human engagement, what’s the one thing you think is keeping people from being human to each other? What’s the one thing people can think of to be more human with those they engage with?

[00:30:41] The biggest thing I want is to be able to shift everyone’s mindset, especially in business, online, as we go through. We always hear these terms of, is this business consumer or business to business? I’m going to say it’s neither. The shift that we have to understand is that another human being runs every company. Most marketers have forgotten that. Every person on the other side is another human being. Everything we do is more H to H, human to human. If we can shift that perspective if you’re a salesperson out there trying to be able to get a sale, are you treating the person that you want to be treated? It’s the golden rule. The things that I do and go through are the things that my mother taught me how to treat another human being.

LBL Joshua B. Lee | Human Connections
Human Connections: If we go to bed feeling unaccomplished, we’re not going to wake up with excitement and joy to be able to start the next day.

 

I remember to do that online. That’s what we all have to be able to take into consideration. If I don’t like to get cold calls and cold emails, why would I do that to somebody else? I’m going to get what I put out there. At the same point, how do we be more human online? Be okay with it. Share your story. Reach out to someone. Treat them how you would want to be treated.

I’m not giving any new information. This is something that golden rules that we were taught as children from as far back as I can remember. We have to remember that even in a world where we don’t see someone physically, we see them online and we talk to them online. There’s still yet another human being. That’s what we have to get through everyone’s mind. It’s not a number. It’s not a blank person on the other side of the screen. It’s real people.

[00:32:11] It’s Joshua B. Lee, the company is StandOut Authority. The book is Balance is Bullsh*t, so people can find you wherever they want to because people are going to want to find out more about you. They’re going to want to connect with you. They’re going to want to think more about this because you’re right. It’s all about how we engage as human beings. I think that that’s the key thing. That leads me down to my last question. When you leave a meeting and you get in your car and you drive away, what’s the one thing you want people to think about you when you’re not in the room?

[00:32:47] That I was present. That’s almost the biggest thing. I want them to remember. Of course, I’ve got the hair now. Everyone can see on the hair. Everybody’s like, “Look at Josh’s hair.” I love the hair, but like, they’re reading now. As in a meeting at the same point, I want everyone to understand. When I leave a meeting, the biggest thing that I want people to remember is that I was there. I was present and I was there for a mutual agreement. No matter what it is, two people have to come together. The only way diamonds are formed, where two opposing forces come together with the same intensity and enforce. If that doesn’t happen, diamonds aren’t formed. That’s the only way we can create those.

That’s what I want someone to remember. I showed up as much as they showed up. If not, more each and every time. I think if we remember that, we can’t go to a meeting and go, “I’m here.” If it’s not a win-win, if it’s a win-lose or lose-win or lose-lose, that’s not a win. The only way we all win is when it’s a win-win for each person. If everyone walks away and goes, “Enjoy that conversation,” or he’s a good human being, that’s it. I don’t care if they did business with me or not. I want to know that we appreciated who I was and what I stood for.

[00:34:01] That’s what it’s all about. It’s about enabling us to understand each other, value each other, and listen to each other. I love the fact that you’re purposeful. I love the fact that you care about human beings. I love the fact that you want people to see you as engaged in showing up. Josh, thanks for being such a great guest. Thanks for the conversation and for giving some wisdom to my audience.

[00:34:22] I appreciate it. Thank you so much. I enjoyed the conversation.

Important links:

 

About Joshua B. Lee

LBL Joshua B. Lee | Human ConnectionsThey call me “The Dopamine Dealer of LinkedIn” and I’m proud of that nickname.

I’m an entrepreneur, business owner, author, coach, marketer and a very blessed husband and father.

Way back in 2003 I built my career in online marketing with clients like MySpace and Google with advertising spends of over $500million dollars, which generated over 35 Trillion online impressions for these companies.
I’ve been lucky enough to build 16 companies in my career from online marketing to coaching to web design and
more.
But that’s not my real passion. My real passion is creating lasting, meaningful and most importantly HUMAN connections. I’ve created StandOut Authority so I can work with entrepreneurs like you to help you humanize your professional or company brand on LinkedIn using authentic, inspirational engagement with your clients or audience.
I think it’s one of the most important things anyone can do in their business to truly build long-term and lasting relationships that flourish.
I genuinely believe there is NO B2B or B2C just Human to human connections, and I want to show you how to do exactly that!
I also believe there’s no such thing as work-life “balance” only an integrated life built on a the foundation of vision, relationships, passion, and business.

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

Welcome to the communicate your why podcast network
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Welcome to the communicate your why podcast network




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Subscribe to the email below and never miss an episode