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Branding Step by Step – Episode #8- WE ARE REBRANDING – CMYK SOLUTIONS IS NOW “YOUR BRAND MARKETING!”

/ Brand, Branding, Case Studies, Customer Engagement, Getting YOU Noticed!, Marketing, Promotional Marketing News, Tangible Evidence / By / brand, brand launch, branding, creating a brand

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It is with great pleasure that we introduce you to Your Brand Marketing.    Over the last number of years we realized that the services that we offer and the story that we want to tell was incongruent with the name CMYK Solutions.    Ten years ago, when CMYK Solutions was branded, it was a different world.   We did not foresee the huge explosion in digital and our name soon relegated us to be known as a printer and not the Engagement Marketing Firm that we have become.

Welcome to Your Brand Marketing!

 

Our goal is to work with you to create your LIVING brand.   We want to understand who you are, what is important to you, what makes you unique in the market place and then work with you to develop your brand and help tell your story both inside and outside of your company.   We help you engage your audience and let them understand your value so they want to do business with you.   Have a look through our site and call us to arrange a meeting.

We want to be your consultative partner to help get you noticed in the right ways.  We want to help you build your brand without exploding the budget, keep you from hiring dozens of new marketing people that you only need part time or engaging an agency more interested in awards than results. While your overall revenue is healthy, you know deep down that your company can do so much more.

You can rely on Your Brand Marketing to provide high-level strategic support to guide your current marketing staff to consistency of brand, message, market and value statements in all marketing tactics and media.

Your Brand Marketing works with you to achieve your goals, not (as with most agencies) to build our portfolio.

Mission Statement

To understand client’s wants, needs and desires and work with you to Create Your LIVING Brand!

Guiding Principles

  • Cut through the clutter and help you communicate effectively, to the right audience in the right way, so they want to engage
  • Treat every client’s work as if it was our own
  • Understand our client’s wants, needs and desires, and work with them to achieve their goals
  • Listen and understand before creating solutions
  • Build long-term relationships to achieve long term objectives
  • Create meaningful campaigns that achieve brand objectives and goals
  • Be a partner with our clients, not a vendor to our clients
  • Develop campaigns for your benefit, not our portfolio
  • Create solutions that will make our client’s competition wild with jealousy

“The only award we want to win is your trust”      Ben Baker

All our old email addresses and Urls will push you to the right location and for legal reasons we have structured the company as Your Brand Marketing, a division of CMYK Solutions Inc. so that all legal contracts remain in place.     Accounting departments have been or are in the process of being notified of the change and we look forward to sharing our new story with you.

Come with us on this new journey, we are excited to have you come along.

www.https://yourbrandmarketing.com

Ben Baker

 

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

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