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Ben Baker

People Don’t Buy What You Do, They Buy Why You Do It!

Getting YOU Noticed!, Tangible Evidence, The Right Product for the Job /

I was recently reading Paul Kiewiet’s blog post “Two Ways to Find your ‘Why’” and was inspired to write this blog. Clients of mine always start our marketing conversations with WHAT they want to achieve.     They are so focussed on the ROI and how to attain it, that they forget to step back

People Don’t Buy What You Do, They Buy Why You Do It! Read More »

Yes, Social Media is Important, but it is not the Silver Bullet!

Getting YOU Noticed!, Marketing, The Right Product for the Job /

Every morning,  I wake up to a variety of blogs on marketing.    Seth Godin is probably my favourite, but there are numerous tidbits that I pull from a variety of sources.  . . Social Media Examiner being one of them. One article that caught my attention the other day was “Where will your customers

Yes, Social Media is Important, but it is not the Silver Bullet! Read More »

Case Study – Volunteer Recognition as Tangible Evidence

Case Studies, Getting YOU Noticed!, Tangible Evidence, The Right Product for the Job /

Whenever we sit down with a client to talk about a project, the first thing we ask is what they wish the outcome to be. Who do they want to reach, how do they want them to be affected and what change are they looking to occur? Our goal is to develop Tangible Evidence, so

Case Study – Volunteer Recognition as Tangible Evidence Read More »

Sports Marketing as Tangible Evidence

Getting YOU Noticed!, Marketing, Tangible Evidence, The Right Product for the Job /

There was a great article in Business in Vancouver last week on “Sports marketing helping local companies score business goals”. What I took away from this article was that it is more important than ever to have a strategy when looking at your overall marketing budget.     You need to understand what your brand

Sports Marketing as Tangible Evidence Read More »

Health Canada Updates Product Safety Guidance, Regulations

Health Canada Regulations, Promotional Marketing News /

Here is a recent article that was published by PPAI (Promotional Products Association International.    The article updates us on the most recent changes by Health Canada on the Canadian Consumer Product Safety Act. I hope that you find this valuable and by abiding with the safety updates we will continue to Get YOU Noticed!

Health Canada Updates Product Safety Guidance, Regulations Read More »

The Art of Marketing Conference in Vancouver September 17 2013- Guest Blog by Rebecca Coleman

Getting YOU Noticed!, Marketing, Promotional Marketing News /

For reasons beyond my control and with much disappointment, I had to miss The Art of Marketing Conference this year. I have been looking forward to it for months and at the last minute it did not happen.    Fortunately for me, and all my readers, Rebecca Coleman stepped up to the plate and wrote

The Art of Marketing Conference in Vancouver September 17 2013- Guest Blog by Rebecca Coleman Read More »

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

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