There was a great article in Business in Vancouver last week on “Sports marketing helping local companies score business goals”.
What I took away from this article was that it is more important than ever to have a strategy when looking at your overall marketing budget. You need to understand what your brand truly is, who it is best to align yourself with and how you can use that alignment to create tangible evidence that builds long term brand loyalty and positive recognition.
We cannot all afford to invest the capital to align ourselves with a major league franchise, but most companies do not need to. By understanding your niche, your market and your brand, you can develop ties with teams who’s audience dovetails with your brand.
As the article demonstrates, don’t just have your logo appear at the event, give the audience reason to engage with you.
Let’s work together to create tangible evidence that Gets YOU Noticed!