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Customer Service Marketing

/ Getting YOU Noticed!, Marketing / By

Let me first start by saying, I HATE buying cars.  Not a car guy, never have been, nor will I ever be.     That being said, it was time for the company to get a new vehicle.   I wasn’t sure what I wanted, or where to go, so I did what I only thought sensible. . . . I asked a couple of friends who had just bought vehicles.

A couple of them had used a car broker, who purchased vehicles from the US, but not knowing what I wanted, this seemed a little scary to me.    Another friend told me to go to the local auto mall and just drive vehicles until I found something I liked.   Boy, if you ever want to be ignored, go to a car lot and just look in windows of cars hoping for someone to come and ask you if you need help.  . . what an amazing experience.

And then a friend of mine told me to go see his friends at Brown Bros. Ford.     When I asked him why, he said because they took care of me.   Okay, it was worth a call or at least an email.  Surprisingly enough, I got a response from the sales manager whom I was referred to within 15 minutes.  We talked on the phone, booked a meeting for the next day and when I showed up, he had a sales guy there to meet me and was already asking me all the right questions.

The long and short of the conversation is that I bought from Mike ([email protected]), not because they had a particular model on the lot, but because they took the time to ask questions, walk me through the options and answer my concerns without a lot of sales hype.

I ended up buying a car for more than I originally planned and purchased the extended warranty to go with it.

WHY?   Because these people practice customer service marketing.    I was handed off from one department to the other seemlessly.   I felt that I was being taken care of and not just another car that needed to be sold that day to make quota.    I was introduced to the service manager and explained how things work there and three days later I had a mailer mailed to me with a thank you note and a rewards card for continued client warranty.

These people realize that they received my business because someone else recommended me to them and that by treating me the same way, I will do the same.

Think of the experience you provide your clients.    What emotions are you creating?   What long term bonds are you forming and are you creating opportunities to develop brand champions?

Brown Bros. Ford does and it will earn them long term, profitable clients.

I am pleased to Get Them Noticed!

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

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