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If you are not already thinking about Chinese New Year. . . It is too late!

/ Getting YOU Noticed!, Marketing, The Right Product for the Job / By

All marketing programs have a cycle.     Dates and time lines that need to be adhered to in order to make sure that the overall plan is a success.  It is all about developing a program that communicates the brand messaging and develops a strong call to action.

For many of my clients, this means developing a custom marketing piece that is unique to them and speaks directly to their brand and messaging.    Custom usually equates to overseas and in today’s market, that still mostly means Made in China.

As I tell my clients over and over again, if you want quality, but you want it at a lower price point, time lines need to be extended.  That means being able to look 90-150 days into the future depending on the project.

Now comes the tricky part. . .  Chinese New Year.   For those people who live on a Lunar Calendar, it comes at the same time every year.   However, to those of us in North America, we need to be cognisant that the date moves and that production SHUTS DOWN for upwards of 3 weeks per year.

This is something that people out West do not seem to grasp.   People travel like it’s American Thanksgiving, but stay for a  longer period of time.   It can take them upwards of 5 days to get home and 5-7 days to get back, if they do come back.    Projects that arrive at the plant less than a month before Chinese New Year can almost be guaranteed to not ship until after people come back.

This can lead to real panic for those who have not planned accordingly.    We tell our clients that we should have orders to China no later than the second week of November.     There are moulds to be made, proofs to be sent and signed off upon, raw materials to be ordered and time allocated for production and shipping prior to Chinese New Year.

If you are currently dealing with people who do not regularly procure from Asia, don’t.   They will not have the expertise to drive the process, assure product quality, make sure that proper testing is done to meet North American safety standards and have no recourse with suppliers if there is a problem.

In today’s world, where everyone thinks they can just go online and procure custom projects from overseas and have them arrive on time and right, they will eventually be sadly mistaken.

Let us be your experts to help you drive your marketing process,  develop custom marketing pieces that dovetail with your brand and messaging and take care of  your offshore procurement and development.  We have nearly 20 years experience and we are hear to Get YOU Noticed! in a positive way.

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

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