I am very excited. Not about the eight hours of flying, or the sixty minute bus ride when we get there, but for the chance to spend seven days immersed in Disneyworld.
Disneyworld for me is far more than the magic that is created every day and every way. It is how year after year they are able to market an experience and exceed expectations. Disneyworld is the culmination of living the brand. Everyone from the person who takes your ticket at the gate, to the person who sweeps up the grounds lives the brand. It is the understanding that each cast member is a brand ambassador and marketing guru that creates the magic.
Disney believes in the value of their brand and markets accordingly. It is not just about telling people they are the most magical place on Earth, they demonstrate it and regularly use visitor feedback to make experiences even more magical.
This is something every company should strive for, no matter what the individual budget. If you cannot live up to the expectations you create through marketing your brand, then it is up to you to look at what needs to be done and change it. A brand is a living thing and needs to be evaluated constantly to see where it provides value, where it falls short and how it can better meet the needs of its customers.
I look forward to helping you build your brand in 2012 and Get YOU Noticed!