Mark LeBusque is the Human Manager. He believes that only through focusing on happiness first, engagement second and profitability third can companies truly thrive. It is our people who make our brands great and Mark has proven that by focusing on humanity within the workforce, profitability naturally follows.
What cities are we talking?
This question was in regards to the Branding Bootcamp series that I am wanting to take across North America. My goal is to bring 6-8 companies together for an intensive weekend where we explore who they are, what they do, who their audience really is, why these people should care about them and how to communicate value effectively.
The first day will be about diving into these questions, the second day is about each organization presenting and feedback being provided.
If you would like to have this weekend for your organization we can do this privately as well.
Please contact me directly to discuss this in detail.
How do you know where your product will work?
The best way to know if your product or service is going to be valuable is to ask people. I suggest either asking people blindly on the street over a period of time if your product is assumed to have a wide, commercial appeal. However, if your product or service is niche, I would suggest going to a few companies that are potential clients, with just a prototype or concept, explain to them that you are not selling to them, but instead looking for their opinion as to the viability of your product to solve problems you assume they have. Hopefully, these people will give you an honest opinion about what they like, what they do not like, what challenges they perceive and how valuable your solution may be to solving their problem.
Can everyone add value?
YES. In my book, Powerful Personal Brands, I talk that everyone is valuable to someone, it is just about understanding to whom and why. We all have value to give people and we all have problems we can help people solve. It is up to us to understand what those problems are and communicate how we can effectively help them solve them.
Time management plays a big part.
Time management is a key factor in greater productivity. It is helping people to understand the difference between being productive and being busy. Just because we are busy, does not mean that we are solving issues or moving the needle. Most great leaders block time out of their schedule just to think and read each and every week. Deep work, not busy work.
The grass is not always greener.
Most of the time, it really is not. Every company has its good points and bad. It is realizing how to work best within your company so that others understand your value and help you achieve your goals. It is about effectively communicating what you want and need in a professional and compelling way.
Why don't companies think about asking the employees how they think things would work better?
Great companies do. Great leaders have a pulse on what is actually going on in the day to day operations of the companies they lead and do not rely on watered down reports to tell them what is actually happening. It is imperative for senior management to talk to people who actually are doing the jobs and find out from them what is working and what is not. Without asking those questions and taking the time to understand, how can decisions be made that affect the direction of the company as a whole?
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