Today was an amazing day. It was the 100th Episode of the YourLIVINGBrand.live show.
With that, I turned the tables and had my friend Kirby Hasseman take the mic and ask me "What's My Story"
Thanks to Kirby for doing such an incredible job and making me look like a rock star.
Why would a company hit a plateau at such high numbers?
Companies hit plateaus throughout their lifecycle. Just because someone sees you as relevant at a certain level, does not mean that they will trust you at the next.
What I mean with that is that if a small parts supplier supplies $100,000.00 worth of parts to General Motors and then goes after a $10 million contract, they will probably not be perceived as being big enough to handle it. That is unless they can demonstrate that they are growing, taking on bigger and bigger clients and have the infrastructure in place to not let General Motors down.
It is about being able to have the client perceive that you are able to work with them at the next level. . . and that is all about the perception of your brand.
What is the difference between DBA and a subsidiary of the parent company?
This is a question best left to accountants and lawyers. For me, having a DBA was the most cost-effective way for me to rebrand my company and still maintain the contracts and lines of credit that I had established.
Why are brands these days so important and what was a brand know as before?
Brands are so important because that is how you are perceived when you are not in the room. It is whether people trust, like and want to do business with you. Your brand does not make you a dime, but having a bad brand or no brand at all can cost you your livelihood.
Don't big companies like to get involved with startups?
Absolutely big companies like to deal with startups. That is a way for large corporations to find new and innovative solutions and create new opportunities with lower risk. However, big companies do not bet the entire company on startups. They give them small projects to work on, test them out, see if they can handle the work and then increase opportunities from there.
Many small startups have grown to be large corporations based upon proving themselves on small projects for large companies and then building off of those successes.
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