Last week I was fortunate enough to Sponsor and Exhibit at the Digital Strategy Conference here in Vancouver. If you are going to be in Ottawa June 3-5th, I highly recommend you go.
The value of this conference was not only networking with some of the top digital strategy people in the industry, but to take three days out of my work life to learn new and exciting things.
It re-affirmed my belief that taking the time to develop sound strategies and understanding how those strategies must dovetail with your brand should be central to all marketing efforts. Marketing without strategy is merely adhoc tactics that may or may not create the desired results. There is no real way to quantify success because you have not taken the time, at the beginning of the process, to assess where you are today and understand where you wish to be in the future. Without that level of contemplation, how can you expect to measure success and justify ROI within the company?
Take time out of your busy work life to attend conferences dealing with information that is valuable not only to you, but your clientele. By better understanding their challenges and frames of reference, the more you can help them to grow beyond them.
I love learning more about what my clients’ needs are and am putting surveys out over the next couple of months to better understand where they are and where they wish to go. In the end, it will better help me Get YOU Noticed!