Your Brand Marketing

CLICK HERE to sign up for our weekly communications newsletter
Menu

The Value of Communication. . . Are you getting good ROI?

/ Getting YOU Noticed!, Marketing, random thoughts / By

We live in a digital world. . . I get that.   If I ever need a reminder of this all I need to do is look for my son and I will usually find him engrossed in his IPod Touch.

My question is, with all the time we spend on line viewing emails, websites, blogs, Twitter feeds, Facebook, Google + and texting, how much time are we spending really communicating?

How deep a thought can you ask and answer in 140 characters?

How meaningful a conversation can you have texting your BFF?

When you comment on a blog, does it lead to a two way dialogue  that further probes the question or better yet, are your comments even acknowledged?

I believe the true art of conversation and dialogue is becoming lost on society.    Very few people pick up a phone to find out what someone REALLY meant by a posted comment and because of that things are misinterpreted, perceptions are formed and acted upon that have little to do with the original intention of the initial discourse.

We answer a point quickly and move onto the next subject.   WHY?    Are we so inundated with information that we do not feel we have time to truly delve into the meaning of a query?     Do we focus on the trivial and not take the time to understand that which requires more thought and contemplation?    I would say YES, but how is this benefiting society?

We are not taking the time and the effort to properly communicate our wants, needs, desires, fears and aspirations and because of that we have been reduced a world of 30 second or less sound bites that mostly miss their mark.

As a marketer, how do we get people to care about what we are trying to communicate about?   How do we move people beyond the 140 character glib response and get them to delve into the value of the brand to them?    If we cannot get people to care and show them why whatever we are communicating has meaning in their life, they will quickly move to the next piece of data put before them.

It is our role as marketers to truly understand the brand, it’s value and how that value can best be presented to various groups of clients.    We cannot rely on a single marketing technique or a single medium to do so.    To truly get people involved on an emotional level requires appealing to all five of their senses.  We have to relearn to communicate to them in ways that are meaningful and relevant to them.   It is not about being tech savvy or not, it is about realizing that different people hear the same phrase differently depending on how it is presented to them.   By realizing this and catering your message to their needs, you will find them far more receptive to your messaging and call to action..

Let us work with you to find ways to help you communicate in a way that will get you heard and make you understood.

In the end, it is all about Getting YOU Noticed!   

[youtube]http://www.youtube.com/watch?v=0TNNHi7U_FE&context=C4d7bd5bADvjVQa1PpcFMqX40UWdgvdJlsd889QDjVEdCM9ZZ9jd4=[/youtube]

Silver - one episode plan $4395.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Four 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Four 30-60 second audiograms designed to enable pecple to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social meda.
  • Six images that you can use through your social media on an on-going basis.
  • Five or Six tweets that can be sent out regularly.
  • An edited transcript of the interview that enable you to ganer even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • One 25-35-minute podcast episode on the Find Your Pro Show with a marketing that looks like this

GOLD - four episode plan $10998.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do t, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine
  • Three additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you
  • Sixteen (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social mead and email campaigns regularly,
  • Sixteen (4 per interview) 3060 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media
  • Twenty-four (6 per interview) images that you can use through your social media on an on-going basis
  • Twenty four (6 per interview) tweets that can be sent out regularly.
  • Four (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Four 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this

PLATINUM- twelve episode plan $27750.00

  • One 60-minute recorded interview to understand who you are, what you do, why you do it, who you do it for and why they should care. This interview is designed to show your true value and enable you to shine.
  • Eleven additional 60-minutes recorded interviews that can be testimonials with clients, case studies, best practices or top questions of your clients answered. The goal is to provide value to your audience that creates trust with them and gives them reason to buy from you.
  • Forty-eight (4 per interview) 2-3-minute videos that come from that interview that help you tell specific parts of your story that you can put on your website and used through social media and email campaigns regularly.
  • Forty-eight (4 per interview) 30-60 second audiograms designed to enable people to have a quick understanding of your value and why they should search you out to find out more through their use on your website and social media.
  • Seventy-two (6 per interview) images that you can use through your social media on an on-going basis.
  • Seventy-two (6 per interview) tweets that can be sent out regularly.
  • Twelve (one per episode) edited transcripts of the interviews that enable you to garner even more market materials and have approximately 6500 words on your website that provides SEO benefits.
  • Twelve 25-35-minute podcast episode on the Find Your Pro Show with a marketing page that looks like this.

The SILVER option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this may not provide a full year's worth of marketing materials. If you purchase a SILVER package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the SILVER package towards either a GOLD or PLATINUM package.

Our expectation is that we will release your episode within 30 days of the recording date.

The GOLD option is a basic yearly marketing package.

Optimally, you would release an episode quarterly and use the content that accompanies it to update your marketing on a quarterly basis. It is literally four times the amount of marketing materials as the SILVER option and allows you to not only tell your story but create a case studies with clients or talk about specific ways you add value to your clientele in a non-sales way. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and a more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The PLATINUM option is designed as a monthly marketing package

It gives you the content you desire to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a GOLD package and decide to upgrade to a PLATINUM one within 90 days of starting the original GOLD package, we will credit 90% of the original purchase price towards the price of the PLATINUM option. We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients with additional episodes in order to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes monthly.

Join our weekly newsletter to get tips and tricks about effective corporate communication
Sign Up
Join our weekly newsletter to get tips and tricks about effective corporate communication
Sign Up