by Ben Baker | Oct 5, 2016 | Brand, Branding, Company Culture, Customer Engagement, Customer Experience, engagement marketing, Getting YOU Noticed!, Marketing, Storytelling
The PPAI – Promotional Products Association International, is just launching a brand new, multi-year campaign called “Get In Touch”. The goal of this campaign is to engage the greater marketing and advertising community so that they fully...
by Ben Baker | Sep 28, 2016 | Brand, Branding, Company Culture, Customer Engagement, Customer Experience, engagement marketing, Getting YOU Noticed!, Marketing, Storytelling
I love when companies take the time to tell the values of their brand in a compelling way. Smuckers has done this in a simple, quiet and effective way that draws you in, engages you and walks you through their journey. Are you taking the time to understand who you...
by Ben Baker | Sep 8, 2016 | Brand, Branding, Company Culture, Customer Engagement, Customer Experience, engagement marketing, Getting YOU Noticed!
WE WANT TO TELL YOUR STORY! Everyone who has supported us over the last 8 years knows that we re-branded this January. We could not have done it without your support. Your Brand Marketing came from the realisation that we are far more valuable to our clients...
by Ben Baker | Jul 22, 2016 | Brand, Customer Engagement, Getting YOU Noticed!, Marketing, The Right Product for the Job
We all have those times where we are deep in thought and conversing with that little voice in our head. The question is, is that little voice right, or is the answer you get back only what you really want to hear? I am most valuable and alive when I have the ability...
by Ben Baker | Jul 22, 2016 | Brand, Marketing, random thoughts, Storytelling, Tangible Evidence, The Right Product for the Job
In our ever connected, mobile activated world, value and integrity are key to a brand’s success more now than ever. Who people perceive us to be, rather than how we perceive ourselves, is the key to understanding your value in the market. We need to break free...
