The effectiveness of a company’s marketing strategy is often the deciding factor in whether it is successful or not. A good marketing strategy can help a company find and target its potential customers, create a brand identity, and develop and implement a compelling marketing mix. That is what today’s guest, Lisa Genovese, talks about. As…
We all sell in one shape or form. Every day, whether we know it or not, we sell our ideas, beliefs, and products. Today, Ben Baker and his guest, David “D.Fish” Fisher, talk about sales, networking, and personal development versus professional development. David is a speaker, coach, Sales Hall of Fame inductee, and author…
We can’t please everyone. But deep inside, as human beings, we often do things that contradict this popular saying because we want to be liked by everyone. We desperately crave positive human connections. In this episode, our guest Joshua B. Lee, an entrepreneur, business owner, author, coach, and marketer shares his belief that the…
Launching a product is not where everything begins. In fact, it is a culmination of many processes, planning, and hard work. In this episode, Ben Baker interviews Dave Daniels, the founder of BrainKraft and the creator of the BrainKraft Product Launch System™, to help us gain a better understanding of what it really takes to launch a product…
Branding is a very important part of doing business, but it is yet to be taken seriously by the world’s MBA programs. Behind each successful brand is a good story, but before you get to tell it, you first need to think about who you are, what you do, why you do it, who…
We are all thrust into this new environment due to the pandemic. More than ever, almost all of us are experiencing disruption, and the only way to not only survive but also thrive is by strategically pivoting your business. That begins with your marketing. Continuing the Game Changers series, Ben Baker and his crew…
The most effective marketing strategies are those that involve teamwork from the top leaders down to the team members. But what if the company brings in someone from outside to manage the team? In this episode, Ben Baker and Steve Watt, a Fractional Marketing Leader, discuss what fractional leadership is and the importance of…
Developing strategies for customers has to include adapting to the demands of the generation. In this episode, Ben Baker interviews Josh Curcio, a COO/Partner at Protocol 80, Inc., an inbound marketing agency in Bradford, PA that helps manufacturing companies with lead generation and sales. Bringing companies into the 21st century in terms of their…
Usually, Ben Baker is the one asking the questions. On this 100th episode, it’s his turn to be on the hot seat; and who better to interview Ben than close friend and podcast host Kirby Wassermann? Kirby goes personal on the life of Ben and doesn’t hold anything back. Ben shares his own origin…
Before you delve into the intricacies of your business, it’s critical that you identify and understand your brand first. In this episode, SuperTight Brand’s Ellen Melko Moore talks about branding and why it’s important. An expert in creating powerful and persuasive brands through original content and one-of-a-kind business offers, she differentiates marketing and branding…
